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Relationships
& Distribution

Jared Goralnick, Founder

jared@awayfind.com
Jared Goralnick, Founder

@technotheory

jared@awayfind.com
August 2013

Relationships & Marketing | Founder Institute

3
When did you last…

August 2013

Relationships & Marketing | Founder Institute

4
When did you last…

ask for an intro?

August 2013

Relationships & Marketing | Founder Institute

5
When did you last…

ask for an intro?
vs.

make an intro?
August 2013

Relationships & Marketing | Founder Institute

6
When did you last…

August 2013

Relationships & Marketing | Founder Institute

7
When did you last…

ask for a discount?

August 2013

Relationships & Marketing | Founder Institute

8
When did you last…

ask for a discount?
vs.

make a referral?
August 2013

Relationships & Marketing | Founder Institute

9
When did you last…

August 2013

Relationships & Marketing | Founder Institute

10
When did you last…
ask a journalist
for coverage?

August 2013

Relationships & Marketing | Founder Institute

11
When did you last…
ask a journalist
for coverage?
vs.

send a journalist
a lead?
August 2013

Relationships & Marketing | Founder Institute

12
WARNING!
TO SUCCEED
YOU NEED TO

GIVE FIRST

August 2013

Relationships & Marketing | Founder Institute

13
RELATIONSHIP
MARKETING
August 2013

Relationships & Marketing | Founder Institute

14
IT’S NOT ABOUT YOU
Host a Panel (don't just talk)
Organize a Dinner Party
Host an Event
Jared Goralnick, Founder
Flickr Photo: Pierofix

jared@awayfind.com
STAY IN TOUCH…

(by being helpful)

Send links or tips
Offer news from time to time
Ask for advice
Jared Goralnick, Founder
Photo: Evomail

jared@awayfind.com
REAL TIME

(every 3–6 months)

Coffee/Lunch /Beer
Skype/Hangout (call, if no video)
Invite to an event/party
Jared Goralnick, Founder

jared@awayfind.com
WHAT IS THOUGHT
LEADERSHIP?

Flickr Photo: Nickerwin
August 2013
Relationships & Marketing | Founder Institute

18
WHAT IS THOUGHT
LEADERSHIP?

Thought Leadership
= Existing MORE
Flickr Photo: Nickerwin
August 2013
Relationships & Marketing | Founder Institute

19
DISTRIBUTION

August 2013

Relationships & Marketing | Founder Institute

20
Marketing vs Distribution
DISTRIBUTION

MARKETING

Marketplace

Affiliate

Reseller

They
Get Paid

Upfront

Conversion*

Conversion

Conversion
+ Renewal

Customer
Support

You

You

You

Reseller

Customer
Relationship

You

You*

You

Reseller

Example

Setup
Involved
Your
Control
The Distribution Wildcard

Jared Goralnick, Founder

jared@awayfind.com
thank you :)
Jared Goralnick

Jared Goralnick, Founder

jared@awayfind.com

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Relationship Marketing & Distribution