What libraries can learn about reinventing themselves and about advocacy from Apple.
Challenging librarians to do visioning for their school district and enchant stakeholders with their vision.
10. iPad
"I haven't been this excited about buying something since I was
eight years old and sent away for the tiny seahorses I saw
advertised in the back of a comic book.” NyTimes' David Carr.
http://www.guardian.co.uk/commentisfree/cifamerica/2010/jan/05/apple-islate-tablet-hype
18. The Appearance
The atmosphere in the stores is inviting,
approachable, warm, interactive, and
intelligent, in Johnson’s words. “There is no
store detail too small to consider.”
http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-
decade-of-success.html
25. A word about
antagonists
Hero vs. external antagonist
NOT
internal antagonists
http://www.baselinemag.com/c/a/Business-Intelligence/Presentation-Secrets-of-
Steve-Jobs-392452/
26. Apple tells their story
http://www.youtube.com/watch?
v=DTuKl64_fV8&feature=player_embedded
27. What we can learn
1. Enchantment -- Invite others into your
vision. Offer something new.
2. Create that experience.
3. Tell the story with enthusiasm.
4. Document and share the results.
5. Do it again.