3. Understand and plan
What is our mission?
1 Who is our
customer?
2 What does the
customer value?
3 What are our results?
4 What is our plan?
Flickr: M J M
Drucker. Five Most Important
Questions
12. statistics
• 73% of teens and 72% of young adults use social networking.
• 40% of adults 30 and older
• Favorite sites: 73% of adults with profiles use Facebook, 14% Linkedin
• Twitter--Age groups
3-12; 4%
13-17; 14%
18-34; 45%
35-49; 24%
• http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.asp
http://chicagodesign.tumblr.com/post/4773053404/social-network-statistics-2011
32. Help during a crisis
• consult the professional (ALA, AASL, ASLA, CLA) materials
33. look for models
• New Jersey, Spokane Moms, Save Our Libraries, etc.
•
http://www.schoollibraryjournal.com/article/CA6590045.html
34. “The v8” (or “it’s about the students)
http://www.toddmckimmey.com/?p=1286
35. Resources
• Making a case for advocacy (article and links)
http://www.schoollibraryjournal.com/slj/printissuecurrentissue/
885802-427/everyday_advocacy_making_a_case.html.csp
• Designing a web presence http://www.slideshare.net/technolibrary/
creating-a-library-web-presence
• Library Associations
• Canadian http://www.cla.ca/
Australian http://www.asla.org.au/
American http://www.ala.org/
• Teacher Librarian Virtual Cafe http://www.tlvirtualcafe.wikispaces.com
36. Resources
• Animoto video http://animoto.com/play/rwQEqz5YhZN65wRAQEoi4g
• Is sooner better than later? http://www.insideinfluence.com/inside-
influence-report/2011/02/is-sooner-better-than-later.html#more
• Why good people do bad things? http://www.insideinfluence.com/inside-
influence-report/2010/12/why-good-people-do-bad-things.html#more
• Show your appreciation http://www.insideinfluence.com/inside-influence-
report/2010/10/how-to-increase-your-business-by-showing-your-
appreciation.html#more
• Frontline advocacy http://americanlibrariesmagazine.org/features/
05252010/frontline-advocacy-everybodys-job
37. • Geek the Library campaign http://www.geekthelibrary.org/
• When marketing facts isn’t enough--Seth Godin blog
http://sethgodin.typepad.com/seths_blog/2011/03/the-limits-of-evidence-
based-marketing.html
• Spokane Moms http://www.schoollibraryjournal.com/article/
CA6590045.html
