1. 2080
How to get the most with very little

2. Who is this for?

3. startups

4. no pr person or
agency

5. basic
understanding of
your target
audience

6. About me

7. @rumbeg

8. Journalist

9. Head of Comms
@blinkist

10. The Minimum PR cycle

11. W4
The minimum PR cylce

12. 1
What‘s my goal?

13. Your goal goes here.

14. 2
What‘s my interesting thing?
This is not about you.

15. 3
Who should I talk to?

16. 4
What do I want them to do?

17. 20 minutes each
With a little practice that‘s enough.

18. Engage.
3 to 10 people

19. Make it short.

20. Don‘t let go!

21. Repeat.

22. The whole thing
once more

23. 1. What‘s my goal?
2. What‘s my interesting thing?
3. Who should I talk to?
4. What do I want them to do?

24. Think about it as a
mini-experiments

25. The Power of Add ons

26. In case you have
more time…

27. Create a bucket list

28. Plan in advance

29. Play time!

30. Launch Event Guest posts
Opinion Pieces
Customer Campaign
Surveys
Case Studies
Infographics
Events & Parties
+1000
Speaking Gigs Pitching

31. but …

32. Say no!
without a dedicated person to do it

33. Bits of Advice

34. The best PR
happens offline

35. The one big secret

36. Be helpful. Talk & Listen.

37. Talk & Listen. Often.

38. Journalists are
people too

39. Give before you take

40. Create a bucket list.
I said that already, but it‘s really helpful.

41. Perfect? Never.
(I really suck at this.)

42. Limit yourself.
Creativity works best with boundaries

43. Steal shamelessly
But don‘t just take.

44. Prepare to fail

45. Make Networking fun.
Relax. It‘s a long way.

46. Tools & Resources

47. Our bucket list and Task Management Tool
Trello.com

49. Journalist Database
zimpel-online.de
thanks to @oezlemburan

52. Todo app based on the Eisenhower matrix
eisenhower.me

54. Extensive marketing plan & case studies
The $100 Startup
Thanks to Chris Guilllebeau

55. What does good PR look like?
bit.ly/ballou-presentation
thanks to @coletteballou

56. 5 tips to make tech journalists like you (more)
bit.ly/5-tips-on-pr
thanks to Ed Zitron

57. Hacking Kickstarter: How to Raise $100,000 in 10
Days (Includes Templates, E-mails, etc.)
bit.ly/hacking-marketing
thanks to @mikedelponte & @tferriss

58. 2080.co

59. @rumberg
Free office hour for your questions.