1. How to Build and Run your
StartUp in the Human Cloud
Crowd Camp, London
Steffen Hedebrandt, Marketing Manager, Europe
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

2.  1.8m contractors – rated and tested
 200,000 active clients – last 6 months
 75,000 job posts last 30 days
 Contractors residing in 155 countries
 Clients residing in 180 countries
 8.2 proposals per job in average
 $613m in lifetime contractor earnings
 4.8 average feedback rating by Elance clients
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

3. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

4. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

5. My day @ VintageandRare.com
 8:00 – Coffee!
 8:15 – Meeting with researcher
 9:00 – Approval of MockUps
 11:00 – Briefing Programmer
 13:00 – Online Marketing Strategy
 15:00 – Update from Sales
 17:00 – Customer Service recap
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

6. Vintage & Rare – A Hybrid Organization
Sarah & Ulrik
SEO + Social Rajkumar
Jill Designer
Sales Bulgaria
Pakistan
Texas Bill
Sales/Product
Florida Rahul Ravindra
Programmer Researcher
India India
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

7. 5 Solutions to Bootstrapped Startups
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

8. COST EFFECTIVENESS
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

9. 49% save
>50%
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

10. We did a mockup site on Wordpress and it
would have been about 8 times more
expensive in Finland
Antti Vilpponen
Co-Founder & CEO
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

11. FLEXIBILITY
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

12. Staff uppand down on Demand
Staff a D own on Demand
nd
45
40
35
30
Web Developer
Hours / Week
25 Mobile Developer
Web Designer
20
Translator
15
Researcher
10 Graphic Designer
5
0
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
TIme
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

13. Hourly & Fixed Price Work Models
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

14. SPEED
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

15. Get Things Done. Faster.
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

16. Amazing Speed
08:39 08:43 09:02 10:01 10:08 10:17 11:19 12:13
Job
Availa- First
Job 1st Awarded details Final
bility draft
posted proposal job and files delivery
request received
sent
3:34:00 / $50
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

17. TALENT REACH
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

18. 10 Online Hires for Your Startup…
WEB MOBILE VIRTUAL CONTENT MARKET
DEVELOPER DEVELOPER ASSISTANT WRITER RESEARCHER
SOCIAL MEDIA GRAPHIC LEAD GENERATION LAWYER SEO
MARKETER DESIGNER SPECIALIST EXPERT
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

19. … and 32 Jobs You Can Use Them For
TM Mobile SEM
Logo
registration Apps Graphic Creation PR
Data Entry Contracts
design Events
Translations Website Admin Software
Design assistance Testing
Website Voice
Talent
development Bookkeeping Newsletter Telemarketing
Writing
Display
advertising
SEO
Copywriting Web Analytics
Social Business
Media Tax Filing Incorporation
Marketing Market
Project Ecommerce
Management Research
Financial
Video
Analysis
Production
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

20. IT & Programming skills
See more skills on: https://www.elance.com/trends/talent-available/it-programming#TopSkills
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

21. SAFETY & SECURITY
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

22. Working In The Human Cloud Is Safe
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

23. DIVE INTO IT
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

24. Hire – Manage – Pay
Fixed Price:
Define
Milestones
Review Interview and Select
Post Job
Candidates Rate Candidates Candidate Agree to Terms
Description
(Proposals) (Proposals) (Proposal) Hourly Price:
Define
Job history, Hours/Duration
Hourly Job / skills, earnings, Skype, phone
Fixed Price Job ratings, level, feature
feedback
Collaborate,
Hiring Manager Hiring Manager
Job Active Communicate
Approves Work Pays Contractor
and Share Files
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

25. Let the Proposals
Roll In
 First proposals within
hours
 Best proposal is often not
the lowest price
 Look for contractors with a
tailored proposal
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

26. Evaluate Providers
 Key Metrics
 Job History
 Reviews
 Portfolio
 Tested Skills
 Location
 Services
 Education
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

27. The Virtual Workroom
 Message board
 Video conferencing and
screen sharing
 File sharing
 Track progress through
milestones and time
tracking (Workview)
 Project management
tools
 Invite co-workers
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

28. Get Started
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

29. Get in Touch
 Steffen Hedebrandt
– Marketing Manager, Europe
 Phone: +4740551036
 Mail: SHedebrandt@Elance.com
 Linkedin: dk.linkedin.com/in/steffenhedebrandt
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.