Social media is a vast virtual force that's not going to go away...it's something that can't be ignored when you're exploring online marketing for your business. However, there are ways to use the platforms effectively and all too many ways to waste time and money trying to. In this presentation, we review the most popular platforms to leverage for your market along with tips on how to use each of them to make it worth your time. For suggestions, insights, or questions about online marketing, visit http://www.techdivamedia.com

1. The Power of Social Media
For your Online Marketing Success

2. Know Your Social Networks

3. FACEBOOK
• Integrated with tons of Apps and
games, people use Facebook heavily
to keep in touch with friends and
family.
• Consumer focused social network
Strengths
• Facebook engages with their users
through news feeds and fan pages.
• Free and paid marketing solutions.
Considerations
• People don’t like to be hit over the
head with a sales pitch on Facebook.

4. TWITTER
• Twitter is a micro-blogging platform
for quick and efficient information
dissemination.
Strengths
• Short and direct. Twitter users are
masters of condensing information
into short.
• Ad Platform and the use of hashtags
for discovery and conversation
engagement.
Considerations
• Short-form messages can
sometimes complicate or trivialize
in-depth communication.

5. PINTEREST
• Pinterest is simply a virtual pin
board of your favourite topics.
Strengths
• Visually engaging and friendly
format.
• Can be extremely strong referral
traffic driver..
Considerations
• Can be a challenging marketing
medium for non-visual brands.

6. QUORA
• Quora is a question and answer
engine.
Strengths
• Opportunity to promote and get
distribution for blog posts.
• Targets a huge audience of
engineers, entrepreneurs,
marketers and students.
Considerations
• Requires dedicated time and effort
and 1:1 connections can be
challenging.

7. LINKEDIN
• Largest business-to-business social
network.
Strengths
• Employee recruitment, market
intelligence, 1:1 outreach
Considerations
• Some professionals don’t
consistently use LinkedIn
• Expensive advertising costs

8. YELP
• Customer review platform for brick
and mortar platform.
Strengths
• Advertising solutions available
• Opportunity to engage directly with
customers.
Considerations
• Some small businesses feel that the
paid channel advertising platform is
too aggressive.

9. YOUTUBE
• The world’s biggest DIY video
network.
Strengths
• Significant referral traffic driver.

10. 13 Tactics to Succeed on
Social Media

11. 1
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Resist the Pressure
There is tremendous pressure for companies to develop a social
media presence. Social media is just like any other marketing
channel in that it requires a thoughtful, ROI focused strategy.
Pick the right networks for you
Remember that social media is, at its heart, a distribution
channel. To spread the word about your brand, you absolutely
need an audience.

12. Start with your customers
Pick social networks that align most strongly with where your
customers are hanging out already. Remember that in order for
people to follow you, you need to follow your customers.
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3
Invest in building a community
This strategy can help you double your social media following —
which can easily evolve into 30% to 40% of your overall website
traffic. When you invest in building up your social media
following, you are investing in distribution.

13. Build your email list on social media
Use a tool like 5 Minute Fan Page to collect leads on your
Facebook page. These lead generation forms have the potential
to achieve much higher conversion rates than they do off
Facebook.
Time Your Messaging Perfectly
Learn how to post when audiences are most likely to be engaging
with your social sites.
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6

14. 7
Sync Up with Great Content
Promote content beyond your own. Curate content from the
community, and share what’s most relevant to your friends and
followers. Share content, not products. Remember that people
are emotional and want to be entertained.
Drive engagement
Once audiences browse through your content, make sure to
connect them with more. This strategy is especially important for
YouTube videos.
8

15. 9
10
Host online events
Host tweet-ups to help answer your fans’ most pressing
questions. This strategy can help build loyalty and engagement.
Jump into conversations
Be social. Join Quora and LinkedIn discussion groups to build
trust and awareness about your brand. If your company can solve
a specific problem, make sure that the community knows.

16. Ask Questions
Ask questions as much as you’re broadcasting messages.
Questions can help you better understand your customers and
show how much you care.
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Capture attention with images
Get creative, and don’t afraid to be funny — even if you’re a little
off base from your brand. Just don’t be boring.

17. 13
Measure all Results
Know your numbers. When people share your content with their
fans and followers, your company gets free marketing. This
exposure has quantifiable value.

18. Key Takeaways

19. Choose social channels that align
with your audience.
Don’t feel obligated to launch
social media profiles that are
misaligned with your brand.
Track results so that you can make
optimizations and continuously
improve performance.

20. Monitor metrics related to
virality, engagement, leads and
conversions, and costs.
Shares and re-tweets are extremely
valuable because they generate free
exposure for your company.
Encourage users to share your content
by implementing (and testing the
placement of) social sharing widgets.

21. Be as visual as you possibly can.
People don’t like to read giant blocks
of text.
Remember that people on social media
aren’t necessarily in the mindset to
shop. They’re looking to connect with
friends, sync up with family, browse
photos, and discover entertaining media.

22. Integrate your social media strategy
with your branded content program.
Content is a powerful referral traffic
driver.
Listen as much as you broadcast. Use
social media to learn about your
customer base.

23. Questions?

24. THANK YOU!!!