1. US Small Business Social Media Usage Contact: Inquiry@techaisle.com Blog:www.techaisle.com/blog For more information: www.techaisle.com

2. Small businesses have begun to use social media for creating awareness about their business; Facebook shows the highest usage, while Twitter the least amongst latest tools In which of the following areas and to what extent has the use of social media services impacted your business?

3. Nearly 70% plan to use social media in the next 12 months, however, 45% are not sure how it could help their business

4. Almost every small business now has a website Average # of years

5. And nearly 60% of the businesses have identified a dedicated staff to update website content How effective has your website been in each of the following areas?

6. Although both social media and websites have the same level of effectiveness of creating awareness, websites are a lot more effective by as much as 13% in driving revenue 7.8% 2% 7.5% 7.8% 13% 4.4%

7. Businesses do track the # of hits to their website but the real analytics of website traffic starts at higher employee size categories

8. The use of CRM to track customer inquiries increases with the employee size category, and over 33% of the businesses analyze customer data every week

9. Latin America Ph: +1 408-365 4828 Tavishi Agrawal tavishi@techaisle.com Asia/Pacific Ph: +91 9810412226 Gitika Bajaj gitika@techaisle.com USA Ph: +1 408-365 4828 Tavishi Agrawal tavishi@techaisle.com EMEA Ph: +39 3407351725 Paolo Puppoli paolo@techaisle.com www.techaisle.com