Mobile devices are edging closer to fulfilling their long-delayed promise as digital wallets.

1. Mobile Payments
All Set for
Takeoff

2. According to a recent Mobile payment report from Business
Intelligence, titled “Mobile Payments Forecast And Update,”
Mobile payments are poised for takeoff. They used their
own global smartphone shipments forecast as a pace-setter
for overall growth. Data on mobile payments usage and
transaction volume from dozens of sources including
Starbucks, Square, PayPal, Gartner, and other research
firms were incorporated in the report.
The data suggests that Mobile devices are edging closer to
fulfilling their long-delayed promise as digital wallets. We
discuss details about it in this presentation.

3. Reasons
Which
Make
Mobile
Payment
a
Success
• Increasing
smartphone
penetra1on
in
major
global
economies.
• The
large-­‐scale
adop1on
of
tablets
and
smartphones
as
registers
on
the
merchant-­‐side.
Many
mobile
payments
market
es1mates
miss
the
fact
that
small
businesses
and
enterprises
are
adop1ng
mobile
for
point-­‐of-­‐sale
tools.
Merchant-­‐side
adop1on
fuels
transac1on
value
growth.
• The
increased
convenience,
for
merchants
and
consumers,
of
mobile
payments
services,
which
are
nearing
"convenience
parity"
with
credit
cards
and
cash.

4. Forecast
Regarding
Mobile
Payments
•By
2017,
the
total
value
of
global
offline
transac1ons
facilitated
by
mobile
devices
will
reach
about
$1.5
trillion,
up
from
$120
billion
in
2012.
‣In
the
U.S.,
transac1on
value
will
rise
to
$244
billion
in
2017,
from
$15
billion
last
year.
•The
number
of
mobile
payments
users
globally
is
set
to
explode
as
well.
By
2017,
the
total
consumer
user-­‐base
will
climb
past
the
500
million
mark.
That
will
be
more
than
a
five-­‐fold
increase
from
the
less
than
75
million
consumers
who
used
mobile
payments
at
year-­‐end
2012.
‣In
the
U.S.,
there
will
be
60
million
mobile
payments
users
by
2017.

5. Forecast
Regarding
Mobile
Payments

6. Barriers
to
Mobile
Payments

7. Percep&on
About
Mobile
Payment
is
Changing
In September of 2012, the U.S. Federal Reserve Bank surveyed a large
sample of U.S. citizens to identify barriers around mobile payments
adoption.
Security concerns topped the list. Other prominent reasons were
difficulty of use, lack of clarity around the benefits, and little trust in the
technology.
However, the survey was repeated in March 2013, and the results were
noticeably different. Negative sentiment declined across every category. In
particular, the proportion of consumers listing security concerns as the
main reason for not using mobile payments dropped by about five
percentage points.

8. Comparison
of
Mobile
Payment
Solu&ons

9. Comparison
of
Mobile
Payment
Solu&ons

10. Important
Points
at
a
Glance
•Globally,
mobile
payments
will
power
$1.5
trillion
in
offline
point-­‐
of-­‐sale
transac;ons
by
2017,
and
have
a
global
user
base
of
over
500
million
people.
•The
real
growth
in
mobile
payments
transac;on
volume
is
coming
from
merchant-­‐side
solu;ons
and
apps,
not
yet
from
widespread
consumer
adop;on.
•The
growth
in
U.S.
mobile
payments
usage
will
outpace
global
growth
rates
as
security
fears
fade
away,
par;cularly
among
younger
demographics.
•The
efforts
of
high-­‐level
compe;tors
like
PayPal,
Square,
and
Apple
in
this
space
may
lead
to
the
killer
mobile
payments
app
that
finally
super-­‐charges
consumer
adop;on.

11. You
can
also
reach
us
on:
Facebook
-­‐
www.facebook.com/TechAhead
TwiSer
-­‐
www.twiSer.com/TechAhead
LinkedIn
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www.linkedin.com/company/techahead
At
TechAhead,
we
have
helped
many
clients
incorporate
mobile
payments,
be
it
through
SMS,
Web/WAP
based,
NFC
etc.
Mobile
payments
and
mCommerce
are
on
a
boom,
and
every
business
should
make
best
out
of
this
opportunity.
If
you
are
a
business,
we
can
help
you
in
this.
For
any
mobile
apps
development
requirement,
get
in
touch
with
us
on
info@techaheadcorp.com
for
FREE
30
minutes
no
obliga;on
consulta;on
with
our
mobile
experts($200
Value).
Credits:
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