Road ahead for iOS is not as smooth as many would expect, it is facing a fierce competition. Check certain deficiencies, which may cause speed bumps for iOS in 2012.

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iOS
Challenges:
2012
Will
Not
Be
an
Easy
Year

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iOS Challenges: 2012 Will Not Be an Easy Year
Apple has been the face of innovation in technology in last decade. iPhone and
iPad saw unprecedented sales in recent past. Apple hit new heights financially in
2011, with $108bn in revenues in its fiscal year ending in September – up from
$65bn in 2010. Apple still maintains many of the advantages that have sustained
its growth during the past few years, iOS is definitely one of the major contributor
to Apple’s success.
iOS is the operating system shipped with iPhone and iPad. NPD Connected
Intelligence analyst, Ross Rubin said part of what continues to make iOS so
attractive to developers is “not only to the popularity of the platform but the
vertical integration and consistency among models that the platform provides.”
We even created an infographic based post as to why developers prefer iOS over
Android for the same.

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iOS Challenges: 2012 Will Not Be an Easy Year
Road ahead for iOS though is not as smooth as many would expect, it is facing a
fierce competition from many competitors, majorly Android. Just like everything
else in this world, iOS too have deficiencies. We will be covering few such
deficiencies, which may cause speed bumps for iOS in 2012.

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Underutilized Notification Center
iOS though provides a notification center, it is not as developed as Windows
Phone. As Current Analysis, Avi Greengart explains it, one of iOS’s key
deficiencies is that even with iOS 5′s Notification Center, it still does not provide
a great deal of “glanceable information” the way that Windows Phone does with
its constantly updating live tiles. It takes some effort to get access to the most
relevant information via applications in iOS.

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No Native Navigation Component
Android offers spoken-turn-by-turn navigation as a native component and
Nokia’s Drive application for Windows Phone offers a similar experience. iOS on
the other hand has no such component. Also, Android’s mapping is much more
extensive, and late last year Google added airports, shopping malls, retail
locations and other indoors destinations to its core Maps app. Apple uses
Google’s mapping service but the updates to it are not as quick as many would
like. iOS certainly needs to improve on this aspect.

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Major Breakthrough Innovation
Apple for the last decade has clearly led the market and now the market has
proved to be very good at being a “fast follower.” Most of the iOS features
(wherever possible) have already been provided by competitors, or are available
using third-party apps. Apple needs to come up with something like Siri again, and
again.

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No Availability for Low End Phone
So far Apple has seemed content to maintain its position as a premium
smartphone provider. However, the low end of the smartphone market presents
a fertile opportunity for Apple, which CEO Tim Cook has acknowledged in the
past as a missing piece of the company’s strategy. iOS needs to be available for
low end phones. Till it is made available, Apple will continue to lose on the low
end phones category.

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Having said all this, we know that Apple knows about all these deficiencies, and
probably about lot more, and is working on it. Even with all these deficiencies,
iOS is the famous choice for normal users, developers and businesses alike, and
probably will continue to be so for a long time to come.
Do you have an iPhone Apps development idea? Get in touch with us for FREE
30 minutes no obligation consultation with our iOS experts ($200 Value).
Credits: www.fiercewireless.com

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