SlideShare a Scribd company logo
1 of 12
Download to read offline
Best Techniques for App
       Marketing
Introduction
Mobile Application Market is glutted with myriads
of Apps. Developers across the globe are creating
new apps at a furious rate. However, only a
handful number of apps are able to hit the
headlines.
Of course, these apps are
exceptional in content and design,
but what make these apps produce
some hefty bank balance for their
developers are some exceptional
marketing strategies devised
through comprehensive market
study.
Techniques
Before Launch:
The marketing strategies should
be planned even before its
development, as the sole
purpose behind creation of an
app is to sell it and not just
make it.
Developers often forget this fact
and that’s why their app only
adds to the tally of App Store/
Play Store and does nothing
else.
Before Launch Techniques
• You must add all those
  features to your app that will
  lure your potential customers.
• Choose an appealing name for
  your app.
• Create a brilliant icon that
  attracts customers.
• Make sure your app have all
  the features that its
  competitor apps have.
• Equip your app with social
  elements like Facebook and
  Twitter.
Before Launch Techniques
• High quality screenshots are
  must for your app success.
• Optimize your app description
  with popular keywords.
• Create a great web landing page
  for your app.
• Create blogs for your app
  usefulness and add videos on
  YouTube and other popular
  websites describing its working.
• Add that topping to your app
  that makes it unique.
Before Launch Techniques

• Carefully select the category for your
  app, otherwise your potential
  customers may keep looking for your
  app in other segments.
• Extensive market survey must be done
  in order to release the app at the right
  time.
Techniques
After Launch:
Once you have sincerely taken care
of all the essential before launch
techniques, you can be sure of
some great luck coming your way.
You can’t get easy now, as
the initial few days after
the launch of your app will
decide its future!
After Launch Techniques
• Visit every website, blog,
  forum where you see your
  customers coming and
  post about your app.
• Hire PR agencies if your
  budget allows.
• Do burst campaigning
  and make huge sounds
  bragging about your app.
• Get your app reviewed on
  popular app websites.
After Launch Techniques
• Send emails to your potential
  customers describing its features.
• Give exciting offers on its download.
• Keep posting about it on social media
  website and encourage users to review
  your app.
• Upgrade its features time to time that
  will help it stay longer in the race.
After Launch Techniques
           • Get associated with
             a company or brand
             that can open more
             gates to make your
             app popular.
           • Last but not the
             least: keep buzzing
             about it.
Above all only an
  exceptional app can
  make exceptional
  revenues, so don’t try
  to fool the customers
  and give your best
  effort!
About Us
TechAhead Software is a leading name in Mobile
Application Development. We have years of expertise
in developing successful apps across diverse genres
for various platforms including iOS, Android, Windows
and Blackberry.
Got an app development requirement? Contact Us on
info@techaheadcorp.com for a Free Quote

               You can also reach us on:
               Facebook - www.facebook.com/TechAhead
               Twitter - www.twitter.com/TechAhead
               LinkedIn - www.linkedin.com/company/techahead

More Related Content

More from TechAhead

Location-based Technologies Explained
Location-based Technologies ExplainedLocation-based Technologies Explained
Location-based Technologies ExplainedTechAhead
 
11 Mobile App Retention Strategies for 2016
11 Mobile App Retention Strategies for 201611 Mobile App Retention Strategies for 2016
11 Mobile App Retention Strategies for 2016TechAhead
 
10 Principles of Mobile App Design
10 Principles of Mobile App Design10 Principles of Mobile App Design
10 Principles of Mobile App DesignTechAhead
 
10 Conditions for Cost Estimation of an iOS Application
10 Conditions for Cost Estimation of an iOS Application10 Conditions for Cost Estimation of an iOS Application
10 Conditions for Cost Estimation of an iOS ApplicationTechAhead
 
7 Things About iPhone 6 Health App
7 Things About iPhone 6 Health App7 Things About iPhone 6 Health App
7 Things About iPhone 6 Health AppTechAhead
 
Google Apps for Work
Google Apps for WorkGoogle Apps for Work
Google Apps for WorkTechAhead
 
Meet the New Amazing Google Calendar App
Meet the New Amazing Google Calendar AppMeet the New Amazing Google Calendar App
Meet the New Amazing Google Calendar AppTechAhead
 
A Kickstarter's Guide to ICC Cricket World Cup 2015
A Kickstarter's Guide to ICC Cricket World Cup 2015A Kickstarter's Guide to ICC Cricket World Cup 2015
A Kickstarter's Guide to ICC Cricket World Cup 2015TechAhead
 
Five Tech Masterpieces faded away in 2014
Five Tech Masterpieces faded away in 2014Five Tech Masterpieces faded away in 2014
Five Tech Masterpieces faded away in 2014TechAhead
 
What makes Xiaomi's MIUI 6, The Eyeball Grabber in the mobile Industry?
What makes Xiaomi's MIUI 6, The Eyeball Grabber in the mobile Industry?What makes Xiaomi's MIUI 6, The Eyeball Grabber in the mobile Industry?
What makes Xiaomi's MIUI 6, The Eyeball Grabber in the mobile Industry?TechAhead
 
Sneak Peek at Google I/O 2014 Highlights
Sneak Peek at Google I/O 2014 HighlightsSneak Peek at Google I/O 2014 Highlights
Sneak Peek at Google I/O 2014 HighlightsTechAhead
 
What makes iOS 8 the world’s most advanced mobile operating system?
What makes iOS 8 the world’s most advanced mobile operating system?What makes iOS 8 the world’s most advanced mobile operating system?
What makes iOS 8 the world’s most advanced mobile operating system?TechAhead
 
Top-Notch Slimmest Smartphones on Earth
Top-Notch Slimmest Smartphones on EarthTop-Notch Slimmest Smartphones on Earth
Top-Notch Slimmest Smartphones on EarthTechAhead
 
Windows 8.1 Tweaks & New Add-Ons
Windows 8.1 Tweaks & New Add-OnsWindows 8.1 Tweaks & New Add-Ons
Windows 8.1 Tweaks & New Add-OnsTechAhead
 
Mobile Usage Trends in U.S.
Mobile Usage Trends in U.S.Mobile Usage Trends in U.S.
Mobile Usage Trends in U.S.TechAhead
 
In-App Purchases - Why the Freemium Model of Apps is Helping Developers and B...
In-App Purchases - Why the Freemium Model of Apps is Helping Developers and B...In-App Purchases - Why the Freemium Model of Apps is Helping Developers and B...
In-App Purchases - Why the Freemium Model of Apps is Helping Developers and B...TechAhead
 
PhoneGap JavaScript API vs Native Components
PhoneGap JavaScript API vs Native ComponentsPhoneGap JavaScript API vs Native Components
PhoneGap JavaScript API vs Native ComponentsTechAhead
 
Top 5 open source cms
Top 5 open source cmsTop 5 open source cms
Top 5 open source cmsTechAhead
 
Version Control System
Version Control SystemVersion Control System
Version Control SystemTechAhead
 

More from TechAhead (19)

Location-based Technologies Explained
Location-based Technologies ExplainedLocation-based Technologies Explained
Location-based Technologies Explained
 
11 Mobile App Retention Strategies for 2016
11 Mobile App Retention Strategies for 201611 Mobile App Retention Strategies for 2016
11 Mobile App Retention Strategies for 2016
 
10 Principles of Mobile App Design
10 Principles of Mobile App Design10 Principles of Mobile App Design
10 Principles of Mobile App Design
 
10 Conditions for Cost Estimation of an iOS Application
10 Conditions for Cost Estimation of an iOS Application10 Conditions for Cost Estimation of an iOS Application
10 Conditions for Cost Estimation of an iOS Application
 
7 Things About iPhone 6 Health App
7 Things About iPhone 6 Health App7 Things About iPhone 6 Health App
7 Things About iPhone 6 Health App
 
Google Apps for Work
Google Apps for WorkGoogle Apps for Work
Google Apps for Work
 
Meet the New Amazing Google Calendar App
Meet the New Amazing Google Calendar AppMeet the New Amazing Google Calendar App
Meet the New Amazing Google Calendar App
 
A Kickstarter's Guide to ICC Cricket World Cup 2015
A Kickstarter's Guide to ICC Cricket World Cup 2015A Kickstarter's Guide to ICC Cricket World Cup 2015
A Kickstarter's Guide to ICC Cricket World Cup 2015
 
Five Tech Masterpieces faded away in 2014
Five Tech Masterpieces faded away in 2014Five Tech Masterpieces faded away in 2014
Five Tech Masterpieces faded away in 2014
 
What makes Xiaomi's MIUI 6, The Eyeball Grabber in the mobile Industry?
What makes Xiaomi's MIUI 6, The Eyeball Grabber in the mobile Industry?What makes Xiaomi's MIUI 6, The Eyeball Grabber in the mobile Industry?
What makes Xiaomi's MIUI 6, The Eyeball Grabber in the mobile Industry?
 
Sneak Peek at Google I/O 2014 Highlights
Sneak Peek at Google I/O 2014 HighlightsSneak Peek at Google I/O 2014 Highlights
Sneak Peek at Google I/O 2014 Highlights
 
What makes iOS 8 the world’s most advanced mobile operating system?
What makes iOS 8 the world’s most advanced mobile operating system?What makes iOS 8 the world’s most advanced mobile operating system?
What makes iOS 8 the world’s most advanced mobile operating system?
 
Top-Notch Slimmest Smartphones on Earth
Top-Notch Slimmest Smartphones on EarthTop-Notch Slimmest Smartphones on Earth
Top-Notch Slimmest Smartphones on Earth
 
Windows 8.1 Tweaks & New Add-Ons
Windows 8.1 Tweaks & New Add-OnsWindows 8.1 Tweaks & New Add-Ons
Windows 8.1 Tweaks & New Add-Ons
 
Mobile Usage Trends in U.S.
Mobile Usage Trends in U.S.Mobile Usage Trends in U.S.
Mobile Usage Trends in U.S.
 
In-App Purchases - Why the Freemium Model of Apps is Helping Developers and B...
In-App Purchases - Why the Freemium Model of Apps is Helping Developers and B...In-App Purchases - Why the Freemium Model of Apps is Helping Developers and B...
In-App Purchases - Why the Freemium Model of Apps is Helping Developers and B...
 
PhoneGap JavaScript API vs Native Components
PhoneGap JavaScript API vs Native ComponentsPhoneGap JavaScript API vs Native Components
PhoneGap JavaScript API vs Native Components
 
Top 5 open source cms
Top 5 open source cmsTop 5 open source cms
Top 5 open source cms
 
Version Control System
Version Control SystemVersion Control System
Version Control System
 

Recently uploaded

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 

Recently uploaded (20)

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 

Best Techniques for App Marketing

  • 1. Best Techniques for App Marketing
  • 2. Introduction Mobile Application Market is glutted with myriads of Apps. Developers across the globe are creating new apps at a furious rate. However, only a handful number of apps are able to hit the headlines. Of course, these apps are exceptional in content and design, but what make these apps produce some hefty bank balance for their developers are some exceptional marketing strategies devised through comprehensive market study.
  • 3. Techniques Before Launch: The marketing strategies should be planned even before its development, as the sole purpose behind creation of an app is to sell it and not just make it. Developers often forget this fact and that’s why their app only adds to the tally of App Store/ Play Store and does nothing else.
  • 4. Before Launch Techniques • You must add all those features to your app that will lure your potential customers. • Choose an appealing name for your app. • Create a brilliant icon that attracts customers. • Make sure your app have all the features that its competitor apps have. • Equip your app with social elements like Facebook and Twitter.
  • 5. Before Launch Techniques • High quality screenshots are must for your app success. • Optimize your app description with popular keywords. • Create a great web landing page for your app. • Create blogs for your app usefulness and add videos on YouTube and other popular websites describing its working. • Add that topping to your app that makes it unique.
  • 6. Before Launch Techniques • Carefully select the category for your app, otherwise your potential customers may keep looking for your app in other segments. • Extensive market survey must be done in order to release the app at the right time.
  • 7. Techniques After Launch: Once you have sincerely taken care of all the essential before launch techniques, you can be sure of some great luck coming your way. You can’t get easy now, as the initial few days after the launch of your app will decide its future!
  • 8. After Launch Techniques • Visit every website, blog, forum where you see your customers coming and post about your app. • Hire PR agencies if your budget allows. • Do burst campaigning and make huge sounds bragging about your app. • Get your app reviewed on popular app websites.
  • 9. After Launch Techniques • Send emails to your potential customers describing its features. • Give exciting offers on its download. • Keep posting about it on social media website and encourage users to review your app. • Upgrade its features time to time that will help it stay longer in the race.
  • 10. After Launch Techniques • Get associated with a company or brand that can open more gates to make your app popular. • Last but not the least: keep buzzing about it.
  • 11. Above all only an exceptional app can make exceptional revenues, so don’t try to fool the customers and give your best effort!
  • 12. About Us TechAhead Software is a leading name in Mobile Application Development. We have years of expertise in developing successful apps across diverse genres for various platforms including iOS, Android, Windows and Blackberry. Got an app development requirement? Contact Us on info@techaheadcorp.com for a Free Quote You can also reach us on: Facebook - www.facebook.com/TechAhead Twitter - www.twitter.com/TechAhead LinkedIn - www.linkedin.com/company/techahead