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SOCIAL MEDIA
              for
          Associations
by To ni Pa rk er CAE, RCE, MCP, GR EEN, eP RO
Handouts

Find this slideshow on...
TODAY, we Will...

Understand the Buzzwords

Learn WHY Associations

Learn Where to START,
and to EXCEL

Resources to get YOU
Farther
SOCIAL MEDIA...
Mess or Beautiful?
Reason #1 = Socialnomics

Social Media IS...
the Future of Communications

Social Media IS...
the Future of Marketing



                Socialnomics
Reason #2 = Net working

Direct, Two-Way COMMUNICATIONS

Opportunity for Instant Feedback

Reach out to Membership

Bond with Leadership

Business Happens...But is NOT the Focus
Crowdsourcing

Social Media IS Online Collaboration, Real Time




             CROWDSOURCING
World Wide Web Grows Up
  Web 1.0, Web 2.0 & Social Media




      The Ice Cream Explanation
Social Media in it’s Infancy
Web 3.0 is Next

Social Media is
Integrating into Daily Life

  Smart Phones for All

  iPads in College

  Affordable Netbooks

  Feedback Posts to Facebook

We don’t know what will survive, and what will
thrive. But there are a few that come to mind...
Big Names in Social Media
       (or What Stuck)
Facebook...
Where to Begin
Twitter...
Where to Begin
LinkedIn...
Where to Begin
WordPress...
Where to Begin
Create Your Presence

Make a Plan

 Create, Publish, Promote

 Evaluate

Chart the Flow

 Blog, Facebook, Twitter

Compile Profile Information

 Logo Appearance
Raise Your Baby

Upkeep & Responsibilities
 Record, Publish, Promote

 Evaluate
Timetable for...
 Reliability

 Tracking
 Variety of Media
Promote, Promote, Promote!
             Website
             Newsletters

             Stationary
             Business Cards
             Posts to Local Blogs

             Email Signatures
             Ask for Feedback
Other Tools You Need
The Secrets to Success....
            Quality Content, Evaluation

Be the Trusted Intermediary!

Utilize Existing Content

  On REALTOR.org or eNews

  No RPAC Donations Requests
  RSS Feeds of Popular Blogs

  Google Alerts

Use Existing Measurement Tools
  Facebook, Twitter Tracking Tools

  Blog Tracking Tools, Website Visitations
Types of Content
Event Announcements and Updates

Market Statistics

General Association Announcements

Discussions & Questions

Industry News

Technology Tips

Sales from the REALTOR Store

Thank Your Sponsors, Welcome Affiliates

HOW TO POST...Use Multi Media: Videos, Images, Links, Slideshows
REALTOR Social Media
     Resources
Thank YOU for
  Attending!

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Social media for associations