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Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client

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Story Bistro (formerly Word Chef)
Story Bistro (formerly Word Chef)

See the entire episode on YouTube: http://youtu.be/w60nsojNtZo - In week 1, we tackle the challenge of building a proper ideal client profie.

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market Research www.prosperityskitchen.com
Your Hosts Tea silvestre Nick armstrong
Orientation • Introductions • Program Overview • Market Research/Ideal Client • Special Guest: Mike Michalowicz • • Questions Your Mission Quest Agenda • Wrap-up
Program overview
See http://prosperityskitchen.com/what-is-marketing/ For more info
Collaboration!
Measurable!
Program overview Problem solving vs Problem Finding
Program overview Find Your best 3 Questions
Program overview
S1.1 market research • WHY would someone buy from you? • WHO is your Ideal Client/Customer? • WHERE do you find them? • HOW do you talk with them? market Research
S1.1 market research market Research
The ideal client profile Who am i? Past Present Future
Special Guest Mentor Mike Michalowicz
The Mission Quest On Pinterest, Create an Ideal Customer Profile • Pin images from BIGSTOCK’s database or from Creative Commons • Be sure to include explanations on images • Link to research and data where available • Build a completely 3-dimensional portrait Your Mission
The Mission Quest bit.ly/clientpersona bit.ly/perfectclient bit.ly/Fbresearch bit.ly/insideOUT additional Reading
S1.1 Market Research Other Questions
Next week Episode 2 Branding Pamela Wilson
Janet Brent Tea silvestre Colleen Conger Nick armstrong Rachel Denning Carol dodsley Kristin Elliott Linda Griego Many Thanks to our Michelle Hastie presenting sponsor: Ang Jandak Evelyn Kalinosky bigstock Tiffany Manley Michael provitera Joseph Richards Shaun Roney Peter Sterlacci Jayne Ubl-Johnson Tammy Vitale

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Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client