Branding Blitz is a signature session by TRI Leadership Resources to help organizations understand how branding works and how to make and keep the four promises that will make your organization a brand leader. This particular session was designed and delivered for FBLA-PBL's State Adviser Summit.
2. we all know a little bit about BRANDING let’s see what you know!
3. STEP 1As an INDIVIDUAL rank the following brands 1-10. Place your answer in the “A: YOUR RANK”STEP 2In a TEAM of 2-3 peopleshare your ranking and determine as a group how these brands rank. Place your answer in “C: TEAM RANK”STEP 3Write down the “EXPERT RANK” and determine the ABSOLUTE DIFFERENCE between your individual and team rankings.
4. The World’s Top 10 Brands As of 1/10 Research by BusinessWeek & InterBrand
5. The World’s Top 10 Brands 1 10 3 4 6 5 7 9 8 2 As of 1/10 Research by BusinessWeek & InterBrand
6. Top 3 Teen Brands As of 1/10 Research by BusinessWeek & InterBrand
7. Top 3 Teen Brands As of 1/10 Research by BusinessWeek & InterBrand
16. Top of Mind Awareness Fast Food Theme Park Soft Drink Detergent Cell Phone Tissue Car Cruise Line Shoe NFL Team Airline Web Browser Toothpaste Pain Reliever
35. STEP 2: HIGH ____________ How are you FUN? How are you COOL? How do you help students WIN? How are you YUMMY?
36. Branding Blitz p r e s e n t e d b yTRI Leadership ResourcesPhone: 202-664-1174Web: www.teamtri.com Twitter: @TeamTRIFacebook: www.facebook.com/trileadership Search us on SlideShare, YouTube, and LinkedIn!