1. IT
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15 - 16 June 2011
Putra World Trade Centre
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Dewan Tun Hussein Onn
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Special Address by
YABhg Tun Dr. Mahathir Mohamad
4th Prime Minister of Malaysia
& Prominent blogger
Organized by Supported by Official Newspaper Media Partners Online Media Partners Lanyard Partner

2. introduction who should attend?
It’s growing faster than the speed of a 4G connection. Everyone interested in learning from the best on how to
No one can blink without it these days. From PCs in harness the power of social media to further their brand
offices to Blackberrys from laptops to tablets, every bit reach and impact. Chief Executive Officers, Chief
of hardware comes with a connectivity application that Marketing Officers, Chief Branding Officers and
takes you to the most “hit” sites in the e-world, the Business Owners, also...
Social Media. Such is its reach and popularity that • Marketing Branding Executive
Hollywood even made a movie about it. It’s cool, it’s • Content Producers
hip, it’s the marketer’s ultimate selling tool, Social • Business Strategists
Media is the most stimulating global phenomenon • Customer Relations Officers
since the Beatles! • Social Media Practitionen
• Public Relations
Every brand worth its B wants to B on it. B2B ventures • Online Community Managers
thrive on feedback from it as do housewifes at home, • Social Media Assistants
or teenagers in college. Celebrities can’t seem to live • Social Media Strategists
without it. They are on Facebook, MySpace, Twitter • Business Development Professionals
and what have you, and the word glitterati coined in • Word of Mouth Marketers
the 90’s seems to have made a new twist, Twitterati! • Community Marketers
• Media Sales Professionals
Online brand reputation and boosting customer • Agency Account Managers
engagement and loyalty will get the e-edge on Social • Entrepreneurs
Media. Name the brand, and it has a page on the • Students
social networking websites. In fact every savvy • Academician
businessman, whether in service provision, or in the
FMCG sector or even in hardcore manufacturing arena,
has a micro-link on their websites to the respective
Sosial Media. Such is the impact that top companies reasons to attend
often ask for LinkedIn profiles over the traditional CV’s!
• Get up close and personal with leading minds
In this pertinent and timely summit and workshop, the
in social media and pick their brains
organizers are stringing together prominent speakers,
• Receive practical tools to build and grow your social
bloggers and Social Media practitioners from various
media strategies
industries, all under one roof. We bring them as “hard
• Enhance and grow old and new marketing skill sets
copies” to share their best practices and knowledge
• Discover how your brand can benefit from social
as to ensure the participants take away thought
media and blogging
provoking and innovative ideas in this gargantuan
• Network with keynote speakers and other
domain called Social Media.
businesses using social media
• Learn how to measure your social media ROI
• Optimize your current and existing social media
marketing campaigns
• Understand the latest thinking on legal issues
and risk-management concerns related to social
IT
media
M
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>> 15 - 16 June 2011
>> Dewan Tun Hussein Onn, PWTC www.worldbloggerssummit.com
>> 03-2035 5777

3. Speakers
>>
IT
Special Address by
M
M YABhg Tun Dr. Mahathir Mohamad
SU
4th Prime Minister of Malaysia
& Prominent blogger
Adria Richards Ahmad Izham Khairuddin
Technology Consultant & Trainer Head of Outreach Department
USA Cybersecurity
Malaysia
Dave Duarte Ahmad Nazuwan
Managing Director BeautifulNara.com
Huddlemind Labs Malaysia
South Africa
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Yoshito Hori Kenny Sia
Chairman and Founder KennySia.com
GLOBIS Group Malaysia
Japan
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Iim Fahima Jachja Oliver “Blogie” Robilo
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CEO & Online Strategist Mindanao Bloggers Community
MIT.
Virtual Consulting Philippines
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Indonesia
Datuk Mohd Noor Amin
Chairman
IMPACT
Malaysia
SUM Azran Osman-Rani
CEO
Air Asia X
Malaysia
Murray Newlands Jason Lo
Digital Marketing Advisor CEO
UK Tune Talk
Malaysia
Terence Fernandez Premesh Chandran
Senior Editor CEO
The Sun Daily Malaysiakini
Malaysia Malaysia
Danilo A. Arao Mira Abu Bakar
Assistant Professor Blogger
College of Mass Communication redmummy.com
Philippines Malaysia
>> 15 - 16 June 2011
>> Dewan Tun Hussein Onn, PWTC www.worldbloggerssummit.com

4. day 1 programme >>
8.30 – 9.00 Registration
9.00 – 9.15 Welcome Note by the Organizing Chairman
9.15 - 9.35 Keynote Address by Guest of Honour
Revolutionizing The Masses Through Social Media – The 10 Years Conquest: 10 out of 10!
9.35 - 10.00 Special Address :
How Social Media Played a Crucial Role at the Great Earthquake in Japan : A Bridge of hope that
Unites the World
Yoshito Hori, Chairman and Founder GLOBIS Group, Leader of KIBOW Project, Japan
10.00 - 10.15 Morning Tea Break
10.15 – 12.15 Panel Discussion 1
Managing your Investments in Social Media - Ways to Increase your ROI
• Investments required in social media
• Customer Engagement & Media Value measured through social media
• The value of your brand and the impact of your social media activities
• Start measuring the returns & the KPI’s the moment your fan page, or micro site, or link goes on line
Chair
Iim Fahima Jachja, COO & Online Strategist, Virtual Consulting, Indonesia
Invited Panelist
Dave Duarte, Managing Director, Huddlemind Labs, South Africa
Summary / Q&A (30 Minutes)
12.15 – 13.15 Lunch Break & Networking Session
13.15 - 15.15 Panel Discussion 2
How to Make Your Blogging Easier and Exciting: Leading Digital Trends & Gadgets
Chair
Main Title Sponsor
Panelist
Jason Lo, CEO, Tune Talk, Malaysia
Summary & Q&A (30 Minutes)
15.15 – 15.30 Afternoon Tea Break
15.30 – 17.30 Panel Discussion 3
Lifestyle Blog – Imagine If There Is No Facebook or Twitter or Travel & Fashion Blogging?
No Facebookistas or Twitterati! Life would be so dull, it would become like a phone without a ring,
a camera without lens and a face without eyes! It’s an addictive passion some say, guaranteed to
influence your way of life in the shortest time!
Chair
Ahmad Nazuwan - BeautifulNara.com
Panelists
Kenny Sia - KennySia.com
Mira Abu Bakar - RedMummy.com
Summary / Q&A (30 Minutes)
17.30 – 18.00 Summary of Day 1
• Souvenir Presentation to Speakers & Panelists
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18.00 End of Day 1
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>> 15 - 16 June 2011
>> Dewan Tun Hussein Onn, PWTC www.worldbloggerssummit.com

5. day 2 programme >>
9.00 – 9.15 Welcome Note
9.15 – 10.00 Special Address by Guest of Honour
Forging a Conquest Through Responsible Blogging… He Came, He Saw, He Blogged!
Hon. Tun Dr. Mahathir Mohamad, 4th Prime Minister of Malaysia, Prominent Blogger
10.00 – 10.15 Morning Tea Break
10.15 – 11.35 Panel Discussion 1
Business Blogs - Social Media as the Most Powerful Online Marketing and Public Relations Tool:
Blogging Your Own Trumpet!
• Finding YOUR unique voice – how to be heard clearly above others
• Crafting the right sound for your business
Chair
Adria Richards, Technology Consultant & Trainer, USA
Panelists
Oliver “Blogie” Robilo, Mindanao Bloggers Community, Philippines
Murray Newlands, Digital Marketing Advisor, UK
Summary / Q&A (20 Minutes)
11.35 – 12.55 Panel Discussion 2
The Laws of Social Media – Ethics, Etiquettes and Legality – What did we learn from Wikileaks?
• Dissemination of information is right, but can it transgress all limits?
• Was Wikileaks a wake-up call or an accident waiting to happen?
• The new era of transparency of information.
• Steps to take to prevent a corporate leak
Chair
Ahmad Izham Khairuddin, Head of Outreach Department, CyberSecurity Malaysia
Panelist
Datuk Mohd Noor Amin, Chairman, Impact Malaysia
Summary / Q&A (20 Minutes)
12.55 – 14.00 Lunch Break & Networking Session
14.00 – 15.20 Panel Discussion 3
Press and the Social Media – Borderless Freedom of Speech, Are We There Yet? : The 7th Sense!
Now that we have reached the threshold, are we ready to cross it? Do we take the final step into
the new age media?
Chair
Danilo A. Arao, Assistant Professor, College of Mass Communication, Philippines
Panelist
Terence Fernandez, Senior Editor, The Sun Daily, Malaysia
Summary / Q&A (20 Minutes)
15.20 – 15.35 Afternoon Tea Break
15.35 – 17.00 Panel Discussion 4
Using Social Media On the Political Campaign Trail: Blogs for the Ballot
Chair
Premesh Chandran, CEO, Malaysiakini
Panelist
To be confirmed
Summary / Q&A (20 Minutes)
17.00 - 17.30 Closing Remark & Souvenir Presentation by Guest of Honour
17.30 End of Day 2
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>> 15 - 16 June 2011
>> Dewan Tun Hussein Onn, PWTC www.worldbloggerssummit.com