Presentation from the Philly 'burbs WordPress Meetup on August 5, 2013 presented by Search Engine Optimization Consultant Adam Cirlincione of Philly Marketing Labs.

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WordPress and SEO
August 2013
Adam Cirlincione

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TOOLS AND OPTIMIZATION TECHNIQUES

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SEO
Configuration
• Pretty URLs
• Custom Titles
• Headings
• Bread Crumb Navigation
• Canonicalization
• Sitemaps
• RSS Feeds
• Image Optimization
• Social Profiles/Sharing
• Meta Info

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SEO
Configuration
• Pretty URLs
• The default permalink is ?p=<postid>

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SEO
Configuration
Custom Titles

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SEO
Configuration
Headings

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SEO
Configuration
Clean Up Coding

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SEO
Configuration
Description

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SEO
Configuration
Breadcrumbs

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SEO
Configuration
Canonicalization
www. vs. non- www.

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SEO
Configuration
Canonicalization

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SEO
Configuration
More Duplicate Content Concerns

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SEO Configuration
RSS Feeds
Comment Capabilities
Email Subscriptions
Automatic recent post feeds

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SEO
Sitemaps

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SEO
Images

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SEO
Speed = Success
Google’s 6 Categories of Page Speed Best Practices
Optimizing caching — keeping your application's data and logic off the network
altogether
Minimizing round-trip times — reducing the number of serial request-response
cycles
Minimizing request overhead — reducing upload size
Minimizing payload size — reducing the size of responses, downloads, and cached
pages
Optimizing browser rendering — improving the browser's layout of a page
Optimizing for mobile — tuning a site for the characteristics of mobile networks
and mobile devices

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SEO
W3 Total Cache
Popular plugin

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Social Sharing and Profile Promotion

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Local SEO
The Yoast Local SEO plugin:
• KML File and Geo Sitemap generation
(for Google)
• Address output in Schema.org format
• Showing opening hours (with Schema.org
output)
• Showing Google maps, including a
routeplanner
• Support for multiple locations
• CSV upload for multiple locations

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Yoast News Module Plugin

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Yoast Video Plugin
Video thumbnails stand
out and have a higher
CTR

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Yoast Video Plugin
• The Yoast Video SEO plugin supports:
• Automatic XML Video Sitemap generation (adding on to the WordPress SEO XML
Sitemaps)
• MediaRSS enhancements to your RSS feed
• Full support for schema.org videoObject markup
• Snippet previews with the actual video still in them
• Facebook OpenGraph tags on your video pages
• Support for many major video platforms including:
Youtube, Vimeo, Blip, DailyMotion and others

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Yoast Google Analytics Plugin

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Yoast Google Analytics Plugin

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Conclusion
Content is still KING