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Jump Starting LinkedIn Created by: Presented at the Team and a Dream Twitter – LinkedIn workshop 6/16/2009 Edward C. Callahan, Jr. Helping Entrepreneurial Business Owners Get More of What They Want From Their Businesses By helping them implement  www.eosprocess.com edc@coherentsalesconsulting.com  www.coherentsalesconsulting.com www.linkedin.com/in/edcallahansprofile 610-399-1954 West Chester, PA
It’s not about “Using LinkedIn”,-  it’s about “Using Your Business Network” LinkedIn is a business intelligence and personal productivity tool
Some context about LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4520 City Ave Philadelphia, PA 19131  4520 City Ave Philadelphia, PA 19131
Six Degrees? Source of these graphics: Christopher S. Rollyson, Managing Director at CSRA Inc.  www.rollyson.net/consulting
Services Navigation Personal Navigation
Getting Started on LinkedIn ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jump starting LI is about doing a few things well
LinkedIn is all about privacy (think Google, they sell ads, not lists) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
As of 3/09,  there are 8 “groups of settings” and 28 individual ways to personalize your experience.
Important
This setting enables people to find you
750-489-658  Important
#2
What people see when you view their profiles
What people see when you view their profiles
#3
#4
Build Your Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build Your Profile
Build Your Profile
Professional Headline
Your headline
Examples of Creative Taglines
The Headline also appears when you respond to “questions”
Manage your “brand”
Tailor each position to reflect what you want to say At least this much
Put your picture in your profile -It will appear in referrals and will help the recipient id you.
Groups and associations can be the basis for Connecting with people
Edit Your Public Profile Create a vanity URL
Recommended  Public Profile
Benefits of a Public Profile
Your mileage will vary
Create a signature block FYI: Website map is on the bottom of every page
Create a signature block
A simpler signature block
Best Ways to Build Your Network Quickly
You can enter them manually if you have to . . .
If you are webmail user of the major players
If you store your contacts in any of the major tools
Best Ways to Build Your Network Quickly
Best Ways to Build Your Network Quickly
What if I want to remove a connection?
You can “disconnect” people later for whatever reason
Introduce 1 st  degree connections to each other
Pick the 1 st  Degree connection
Private Messaging
The message is “brokered” through LinkedIn
Groups are good! Not only do they create affiliations and loyalties, they expand your search domain without violating the “trusted” nature of your 1 st  degree connections
Groups are good!
Groups are good!
Creating A Group for your Company
New Group Feature
New Group Feature
Ask For Advice
Ask For Advice
Ask For Advice
Ask For Advice
Ask For Advice
Integrate LI into your daily routine
Check you home page regularly Status of your network
Check you home page regularly
Check you home page regularly
Recap: top action items when starting on LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
We help entrepreneurial businesses  simplify, clarify and achieve their vision www.eosprocess.com
My eBook: Using LinkedIn for Selling & Consulting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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