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Twitter for Business Presentation for Twitter-LinkedIn Workshop by Marilyn Moran http://www.teamandadream.com
Introduction ,[object Object]
Statistics ,[object Object]
Statistics ,[object Object]
Brands Using Twitter Successfully ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started Signing up is easy to do! Enter your name, desired user name, select a password, and your email address.
Getting Started: User Name Tips ,[object Object],[object Object],[object Object]
Getting Started: Setting up your profile You’re all signed up, now what? What do you use it for?  How do you find people to follow?  How to get people to follow back? Your profile/bio is very important.  - Your full name or business name   - Your location (people will search by location)   - Linking to your website is a no brainer! - Bio should include relevant info about you or your company. Use keywords you want to target.
Getting Started: Upload Photo ,[object Object],[object Object],[object Object],[object Object]
Getting Started: Upload Background Backgrounds can be used to show additional identifiable information about you, your brand, or company & act as a call to action.    twitter.com/comcastcares custom background with additional information such as email address   link to blog, customer support, etc. Taking the time to do this will set    you apart from others and create  online synergy.
Getting Started: Tweeting  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Tweeting  When should you tweet? Get into the habit of checking Twitter daily.  Commit at least 15 minutes per day  to check your Twitter stream, monitor your followers, search for followers, and tweet. If you have nothing to tweet about, find something interesting someone else has tweeted and “re-tweet” it. Re-tweeting is simply re-posting someone else's tweet on your Twitter stream. Most people will appreciate the re-tweet. Chances are they will re-tweet you in return when appropriate.
Getting Started: Twittequette  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Twittequette  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Search  By using Twitter search functions you can find what people are saying about you, your company, or within your industry. This can help you determine who to follow. Click on “Find People” in the top navigation links.
Getting Started: Search  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Search  Real Time Search  – in footer links, click on “Search” or  http://search.twitter.com/   Real Time Search also   includes trending topics, which    are the hot topics at any given   time.
Getting Started: Search  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Benefits: Publishing  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Benefits: Relationships  ,[object Object],[object Object],[object Object]
Business Benefits: Branding  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Benefits: Business Development ,[object Object],[object Object],[object Object],[object Object]
Business Benefits: Customer Support ,[object Object],[object Object],[object Object],[object Object]
Business Benefits: SEO ,[object Object],[object Object],[object Object],[object Object]
Measuring ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Useful Twitter Clients & Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promote Your Twitter Outside of Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary/Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Getting Started on Twitter for Business

  • 1. Twitter for Business Presentation for Twitter-LinkedIn Workshop by Marilyn Moran http://www.teamandadream.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Getting Started Signing up is easy to do! Enter your name, desired user name, select a password, and your email address.
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  • 8. Getting Started: Setting up your profile You’re all signed up, now what? What do you use it for?  How do you find people to follow?  How to get people to follow back? Your profile/bio is very important. - Your full name or business name - Your location (people will search by location) - Linking to your website is a no brainer! - Bio should include relevant info about you or your company. Use keywords you want to target.
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  • 10. Getting Started: Upload Background Backgrounds can be used to show additional identifiable information about you, your brand, or company & act as a call to action. twitter.com/comcastcares custom background with additional information such as email address link to blog, customer support, etc. Taking the time to do this will set you apart from others and create online synergy.
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  • 12. Getting Started: Tweeting When should you tweet? Get into the habit of checking Twitter daily. Commit at least 15 minutes per day to check your Twitter stream, monitor your followers, search for followers, and tweet. If you have nothing to tweet about, find something interesting someone else has tweeted and “re-tweet” it. Re-tweeting is simply re-posting someone else's tweet on your Twitter stream. Most people will appreciate the re-tweet. Chances are they will re-tweet you in return when appropriate.
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  • 15. Getting Started: Search By using Twitter search functions you can find what people are saying about you, your company, or within your industry. This can help you determine who to follow. Click on “Find People” in the top navigation links.
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  • 17. Getting Started: Search Real Time Search – in footer links, click on “Search” or http://search.twitter.com/ Real Time Search also includes trending topics, which are the hot topics at any given time.
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