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As first AppeAred in inhalation June 2012




DPI development: Understanding the
technical challenges
DPIs are challenging to design                               new DPI remains a rare event, and the success rate of a
                                                             typical DPI development currently stands at around 10
and should not be viewed                                     percent. So why is DPI development so difficult?

merely as “packaging.”                                       Varied and diverse challenges
                                                             When approaching a DPI development program, R&D
David Harris and Andrew Pocock                               teams often appear to be surprised by the wide and
Team Consulting                                              diverse range of technical challenges involved. Efficient
                                                             internal communication between the groups responsible
                                                             for formulation development, device design, regulatory
                                                             affairs, marketing and commercialization is absolutely
The first commercially-successful dry powder inhaler         essential. Without it, there is a danger of silo mentality,
(DPI), which entered the market more than 40 years ago,      with each group believing they have sole responsibility
was developed by Dr. Roger Altounyan, a former Spitfire      for the success of the product. In reality, all aspects
pilot, medical doctor and asthma sufferer, who was           must be satisfied; they are equally important. The device
inspired by the propeller on his fighter plane to develop    is the interface between the user and the drug. The way
the Spinhaler, marketed by Fisons Limited. This small        the user interacts with it almost always affects how well
DPI used a tiny impeller that drew energy from the           it performs and ultimately how much drug is delivered
patient’s inspiration to spin and whirl powder out of a      (see Figure 1).
pierced, standard gelatin capsule to create a respirable
aerosol, thereby solving the coordination issues experi-
enced by many users of pressurized metered dose inhalers                            Figure 1
(pMDIs). Eliminating the need for bulky spacers also         For the relationship between the user, the drug
made the Spinhaler easier to carry and more discreet dur-    and the device to work successfully, the device
ing use, thereby encouraging greater patient acceptance.         must be considered as a true interface.
DPI development has moved on significantly since the
Spinhaler’s launch and the inhaler market continues to
grow. Asthma diagnoses are increasing, especially in the
rapidly-developing regions of the BRIC countries
(Brazil, Russia, India and China), while opportunities
for pulmonary delivery are also emerging in various
therapy areas, such as chronic pain relief and diabetes
management. The DPI also has great potential as a pain
free alternative to injection, opening up new opportuni-
ties in areas such as mass vaccination, where DPIs could
deliver significant cost, safety and hygiene benefits.
At present, DPIs are used primarily for asthma and
chronic obstructive pulmonary disease (COPD) thera-
pies. GlaxoSmithKline’s market-leading Diskus device         Of course, the ultimate DPI would operate 100% effec-
has set the performance benchmark for many years, but        tively for every user. This is an idealized target, but
the emergence of new markets, together with the immi-        unfortunately not one that the current state of the art is
nent expiry of key drug and device patents, indicates that   near to achieving. These following challenges must be
DPI development has gained new impetus. However,             sufficiently analyzed and understood before a new DPI
despite these commercial opportunities, the launch of a      can enter the market successfully:
Understanding device performance                              device and user interaction from the start of the devel-
The complex physics underlying a dry powder inhaler is        opment process, otherwise the end result will not meet
still not well understood, making new device design a         the usability goals.
particular challenge. A DPI can be very difficult to
model when the relationship between each drug and             Regulatory drivers
device is unique,1 requiring numerous simplifications         As DPI regulation is constantly evolving, a good device
and assumptions to be made. However, such reduced             design must not only meet current standards but also
order modelling is extremely useful in building an            plan for future regulation by meeting published guid-
understanding of the complex interaction between the          ance. BRIC countries and others are also tightening reg-
patient and the device, as well as between multi-compo-       ulatory procedures in the face of both domestic and
nent powder formulations and the convoluted airways           international pressure, making entry to these huge mar-
or “aerosolization engines” typically found within a          kets even more challenging. Basing DPI design on exist-
DPI. This complexity is underlined by current (and            ing devices is not always an option, as many current and
highly successful) DPI efficiency rates of as little as       successful DPIs would not gain regulatory approval if
25% in controlled in vitro test conditions and perhaps        put forward as new products today. Instead, R&D needs
even lower in real use if the user compromises perfor-        to innovate while planning ahead; understanding user’s
mance, for example, by inhaling too gently.                   current and future needs while also incorporating new
                                                              advances in technology where appropriate. Cautionary
The influence of drug formulation                             tales of poorly designed DPIs abound within the sector,
The powdered drug formulations used by DPIs offer             but the example of the Ultrahaler, by Fisons Limited, is
many benefits: i) they are easier to manufacture and          better known than most. Its innovative technology,
store ii) once packaged, they are usually more stable and     relating to both the device and its manufacture, could
consistent than the fluid-based formulations used in          not keep pace with regulatory change. After 19 years of
pMDIs. Dry powder also avoids environmental con-              development and investment, and still no approval, the
cerns related to pressurized canisters and propellants.       development program was terminated.
However, even though a powdered drug may be easier to
handle outside the DPI, moving the drug from bulk             “Only” packaging
storage to device and then into the respiratory tract is
                                                              Even though the high failure rate in DPI device design
not so simple. In a DPI, the correct dose must be deliv-
                                                              underlines the difficulties inherent in the process, many
ered every time, irrespective of the environment in
                                                              companies continue to see the DPI as “packaging” and
which the device is used, the way the patient inhales or
                                                              consequently treat it with less respect than it deserves, or
whether the dose is the first or last within the course of
                                                              indeed requires. If this mindset is the starting point for
treatment. Powdered drugs cannot suffer from preferen-
                                                              an R&D program, then the process will undoubtedly fail.
tial segregation during manufacture or storage, and once
in the device, must not be over sensitive to changes in
the environment, particularly at extremes of humidity.        Technical challenges can be met
The technical challenge required to maintain such sus-        GSK’s market-leading Advair Diskus device has
tained control across a broad range of conditions is one      remained essentially unchallenged for 15 years, a position
that many R&D teams, perhaps unsurprisingly, find hard        of dominance won by a highly innovative, robust and
to meet.                                                      effective device designed to work with specific formula-
                                                              tions. Such precision has been rewarded with significant
Usability                                                     market share, but as key formulations come off-patent,
                                                              newcomers show that this market can now be challenged.
Usability has always been important but, under new
guidance, has now become a regulatory imperative. To          For example, in 2010, Sun Pharma announced the im-
gain approval, a DPI must be safe; intuitive and easy to      minent launch of a new DPI design, the Starhaler (see
use correctly; and difficult to use incorrectly, a signifi-   Figure 2), developed to work with a generic version of
cant challenge in itself, given that users span such a        an off-patent formulation. Sun Pharma acknowledged
large range of age and ability. Usability will become         the significant technical challenge ahead when it began
even more important as new markets open up, for               its development program. It responded by funding a
example, where there is no cultural “history” of inhaled      comprehensive, reduced order mathematical model,2
therapies or no time for users to develop or practice         which allowed the R&D team to run virtual tests and
their technique (e.g. if a DPI is used for a vaccination or   analyses on the design parameters quickly and effec-
to deliver a single dose therapy). As the technical chal-     tively, and which could also be used in the development
lenge differs for each application, development teams         of future designs. By innovating rather than replicating,
must understand—and in some cases predict—drug,               Sun created a device that meets and exceeds current
standards and guidelines. As a result, the Starhaler          able to create a respirable aerosol, the means to harness
achieves almost double the efficiency of current mar-         this energy may not be obvious. The Spinhaler, and
ket-leading products, but perhaps more importantly,           indeed many other capsule inhalers, tend to extend the
achieves this high performance independently of the           timeframe during which energy from the patient’s
quantity of inspiratory energy. If patients have impaired     inhalation can be transferred into the powder formula-
lung characteristics, for example, they will still receive    tion. This is also true of multi-unit dose and reservoir
the correct dosage.                                           DPIs that use swirling flow to extend particle path
Another example of a successful DPI development is            lengths and increase residence time, thereby increasing
the Aptar Prohaler (see Figure 3), which addresses the        the total quantity of energy imparted into the formula-
challenge of usability by achieving an extremely simple
usage sequence: “Open, Breathe-In, Close,” based on
Aptar’s “OBIC Technology.” Aptar Pharma wanted to
develop a multi-unit dose DPI that could meet the                                    Figure 3
requirements of the asthma market and was extremely
easy and intuitive to use. It also had to be very difficult      The Aptar Pharma Prohaler has an extremely
                                                                  simple usage sequence: Open, Breath-In,
to use incorrectly. Consequently, this inhaler was devel-          Close. (Photo courtesy of Aptar Pharma.)
oped with the patient in mind. 3 Formative usability
research was undertaken to establish suitably intuitive
user-interaction principles, which included a combina-
tion of visual and tactile feedback indicating correct use
(see Figure 4). A strong visual language for the device
played a key part in supporting the three-step operation
and would appeal to user groups while being adaptable
for potential pharmaceutical partners’ varying brand
requirements. The result is a compact, distinctive device
with an incredibly simple usage sequence.
Scientists and engineers working on the Spinhaler real-
ized that while there is ample inspiratory energy avail-



                       Figure 2
    The Sun Pharma Starhaler is an innovative
     device that achieves high performance,
 independent of the patient’s inspiratory energy.                                    Figure 4
    (Photo courtesy of Sun Pharma Advanced
     Research Company Ltd. and Cambridge                       This visualisation of Aptar Pharma’s Prohaler was
                  Consultants.)                                   created as part of a color study to explore
                                                                  visual language and brand differentiation.
                                                                (Photo courtesy of Team Consulting and Aptar
                                                                                     Pharma.)
tion and improving efficiency. Research into the energy       References
required to disperse and aerosolize several milligrams of     1. Tibbatts J, Fuller A, Bowman N, (December 2011),
typical powdered drug formulation indicates this is sev-      TappiWhacky and the Golden Device – Part 1,
eral orders of magnitude less than that available from a      Proceedings from Drug Delivery to the Lungs 22
patient.4 As collective understanding of the physics in       Conference, 38-9.
this area grows, it is likely that future passive DPIs will
use available energy more effectively and achieve higher      2. Harris D, Nandgaonkar A, Sangaiah G, Kane P, (May
delivery efficiencies with greater consistency.               2008), A Mathematical Model to Optimize the Airway
                                                              for a Dry Powder Inhaler; Respiratory Drug Delivery
                                                              2008, Vol 2: 451-6.
Significant market opportunities
A successful DPI device is one that meets the wide            3. Williams G, (October 2011), The Challenges in
range of technological challenges underpinning effi-          Developing Today’s Pharmaceutical Drug Delivery
ciency, usability, and regulatory approval, while also        Devices, Drug Development & Delivery, Vol 11, No. 8:
interacting effectively with a specific formulation. The      26-30.
breadth and depth of skills required to deliver this level    4. Price R, Shur J, (May 2010), Powder Rheology: A
of performance are frequently underestimated by R&D           New Technique to Predict the Performance of Inhaled
teams. This lack of appreciation is one of the principal      Powder Formulations, Proceedings from Respiratory
reasons so many DPI development efforts fail.                 Drug Delivery Conference, Book 1: 331-9.
Substantial investment is required to develop a DPI
which is technically robust, meets current and future         Dav id Harris is He ad o f Re sp irato ry Drug De liv e ry
regulatory standards, and which patients actively want to     an d An d re w Po c o c k is a Man ag in g Co n sultan t w ith
use and can use with improved efficiency. However,            Te am Co nsulting , Ltd ., Ab b e y Barns, Duxf o rd Ro ad
given the growth of inhaled drug therapies for a wider        Ic kle to n , Cam b rid g e , CB10 1SX, UK , Te l: +44 1799
range of conditions, the commercial and moral rewards         532700, d av id .h arris@te am -c o n sultin g .c o m , We b site :
are clearly worth the investment.                             w w w.te am -c o nsulting .c o m .

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DPI development: Understanding the technical challenges

  • 1. As first AppeAred in inhalation June 2012 DPI development: Understanding the technical challenges DPIs are challenging to design new DPI remains a rare event, and the success rate of a typical DPI development currently stands at around 10 and should not be viewed percent. So why is DPI development so difficult? merely as “packaging.” Varied and diverse challenges When approaching a DPI development program, R&D David Harris and Andrew Pocock teams often appear to be surprised by the wide and Team Consulting diverse range of technical challenges involved. Efficient internal communication between the groups responsible for formulation development, device design, regulatory affairs, marketing and commercialization is absolutely The first commercially-successful dry powder inhaler essential. Without it, there is a danger of silo mentality, (DPI), which entered the market more than 40 years ago, with each group believing they have sole responsibility was developed by Dr. Roger Altounyan, a former Spitfire for the success of the product. In reality, all aspects pilot, medical doctor and asthma sufferer, who was must be satisfied; they are equally important. The device inspired by the propeller on his fighter plane to develop is the interface between the user and the drug. The way the Spinhaler, marketed by Fisons Limited. This small the user interacts with it almost always affects how well DPI used a tiny impeller that drew energy from the it performs and ultimately how much drug is delivered patient’s inspiration to spin and whirl powder out of a (see Figure 1). pierced, standard gelatin capsule to create a respirable aerosol, thereby solving the coordination issues experi- enced by many users of pressurized metered dose inhalers Figure 1 (pMDIs). Eliminating the need for bulky spacers also For the relationship between the user, the drug made the Spinhaler easier to carry and more discreet dur- and the device to work successfully, the device ing use, thereby encouraging greater patient acceptance. must be considered as a true interface. DPI development has moved on significantly since the Spinhaler’s launch and the inhaler market continues to grow. Asthma diagnoses are increasing, especially in the rapidly-developing regions of the BRIC countries (Brazil, Russia, India and China), while opportunities for pulmonary delivery are also emerging in various therapy areas, such as chronic pain relief and diabetes management. The DPI also has great potential as a pain free alternative to injection, opening up new opportuni- ties in areas such as mass vaccination, where DPIs could deliver significant cost, safety and hygiene benefits. At present, DPIs are used primarily for asthma and chronic obstructive pulmonary disease (COPD) thera- pies. GlaxoSmithKline’s market-leading Diskus device Of course, the ultimate DPI would operate 100% effec- has set the performance benchmark for many years, but tively for every user. This is an idealized target, but the emergence of new markets, together with the immi- unfortunately not one that the current state of the art is nent expiry of key drug and device patents, indicates that near to achieving. These following challenges must be DPI development has gained new impetus. However, sufficiently analyzed and understood before a new DPI despite these commercial opportunities, the launch of a can enter the market successfully:
  • 2. Understanding device performance device and user interaction from the start of the devel- The complex physics underlying a dry powder inhaler is opment process, otherwise the end result will not meet still not well understood, making new device design a the usability goals. particular challenge. A DPI can be very difficult to model when the relationship between each drug and Regulatory drivers device is unique,1 requiring numerous simplifications As DPI regulation is constantly evolving, a good device and assumptions to be made. However, such reduced design must not only meet current standards but also order modelling is extremely useful in building an plan for future regulation by meeting published guid- understanding of the complex interaction between the ance. BRIC countries and others are also tightening reg- patient and the device, as well as between multi-compo- ulatory procedures in the face of both domestic and nent powder formulations and the convoluted airways international pressure, making entry to these huge mar- or “aerosolization engines” typically found within a kets even more challenging. Basing DPI design on exist- DPI. This complexity is underlined by current (and ing devices is not always an option, as many current and highly successful) DPI efficiency rates of as little as successful DPIs would not gain regulatory approval if 25% in controlled in vitro test conditions and perhaps put forward as new products today. Instead, R&D needs even lower in real use if the user compromises perfor- to innovate while planning ahead; understanding user’s mance, for example, by inhaling too gently. current and future needs while also incorporating new advances in technology where appropriate. Cautionary The influence of drug formulation tales of poorly designed DPIs abound within the sector, The powdered drug formulations used by DPIs offer but the example of the Ultrahaler, by Fisons Limited, is many benefits: i) they are easier to manufacture and better known than most. Its innovative technology, store ii) once packaged, they are usually more stable and relating to both the device and its manufacture, could consistent than the fluid-based formulations used in not keep pace with regulatory change. After 19 years of pMDIs. Dry powder also avoids environmental con- development and investment, and still no approval, the cerns related to pressurized canisters and propellants. development program was terminated. However, even though a powdered drug may be easier to handle outside the DPI, moving the drug from bulk “Only” packaging storage to device and then into the respiratory tract is Even though the high failure rate in DPI device design not so simple. In a DPI, the correct dose must be deliv- underlines the difficulties inherent in the process, many ered every time, irrespective of the environment in companies continue to see the DPI as “packaging” and which the device is used, the way the patient inhales or consequently treat it with less respect than it deserves, or whether the dose is the first or last within the course of indeed requires. If this mindset is the starting point for treatment. Powdered drugs cannot suffer from preferen- an R&D program, then the process will undoubtedly fail. tial segregation during manufacture or storage, and once in the device, must not be over sensitive to changes in the environment, particularly at extremes of humidity. Technical challenges can be met The technical challenge required to maintain such sus- GSK’s market-leading Advair Diskus device has tained control across a broad range of conditions is one remained essentially unchallenged for 15 years, a position that many R&D teams, perhaps unsurprisingly, find hard of dominance won by a highly innovative, robust and to meet. effective device designed to work with specific formula- tions. Such precision has been rewarded with significant Usability market share, but as key formulations come off-patent, newcomers show that this market can now be challenged. Usability has always been important but, under new guidance, has now become a regulatory imperative. To For example, in 2010, Sun Pharma announced the im- gain approval, a DPI must be safe; intuitive and easy to minent launch of a new DPI design, the Starhaler (see use correctly; and difficult to use incorrectly, a signifi- Figure 2), developed to work with a generic version of cant challenge in itself, given that users span such a an off-patent formulation. Sun Pharma acknowledged large range of age and ability. Usability will become the significant technical challenge ahead when it began even more important as new markets open up, for its development program. It responded by funding a example, where there is no cultural “history” of inhaled comprehensive, reduced order mathematical model,2 therapies or no time for users to develop or practice which allowed the R&D team to run virtual tests and their technique (e.g. if a DPI is used for a vaccination or analyses on the design parameters quickly and effec- to deliver a single dose therapy). As the technical chal- tively, and which could also be used in the development lenge differs for each application, development teams of future designs. By innovating rather than replicating, must understand—and in some cases predict—drug, Sun created a device that meets and exceeds current
  • 3. standards and guidelines. As a result, the Starhaler able to create a respirable aerosol, the means to harness achieves almost double the efficiency of current mar- this energy may not be obvious. The Spinhaler, and ket-leading products, but perhaps more importantly, indeed many other capsule inhalers, tend to extend the achieves this high performance independently of the timeframe during which energy from the patient’s quantity of inspiratory energy. If patients have impaired inhalation can be transferred into the powder formula- lung characteristics, for example, they will still receive tion. This is also true of multi-unit dose and reservoir the correct dosage. DPIs that use swirling flow to extend particle path Another example of a successful DPI development is lengths and increase residence time, thereby increasing the Aptar Prohaler (see Figure 3), which addresses the the total quantity of energy imparted into the formula- challenge of usability by achieving an extremely simple usage sequence: “Open, Breathe-In, Close,” based on Aptar’s “OBIC Technology.” Aptar Pharma wanted to develop a multi-unit dose DPI that could meet the Figure 3 requirements of the asthma market and was extremely easy and intuitive to use. It also had to be very difficult The Aptar Pharma Prohaler has an extremely simple usage sequence: Open, Breath-In, to use incorrectly. Consequently, this inhaler was devel- Close. (Photo courtesy of Aptar Pharma.) oped with the patient in mind. 3 Formative usability research was undertaken to establish suitably intuitive user-interaction principles, which included a combina- tion of visual and tactile feedback indicating correct use (see Figure 4). A strong visual language for the device played a key part in supporting the three-step operation and would appeal to user groups while being adaptable for potential pharmaceutical partners’ varying brand requirements. The result is a compact, distinctive device with an incredibly simple usage sequence. Scientists and engineers working on the Spinhaler real- ized that while there is ample inspiratory energy avail- Figure 2 The Sun Pharma Starhaler is an innovative device that achieves high performance, independent of the patient’s inspiratory energy. Figure 4 (Photo courtesy of Sun Pharma Advanced Research Company Ltd. and Cambridge This visualisation of Aptar Pharma’s Prohaler was Consultants.) created as part of a color study to explore visual language and brand differentiation. (Photo courtesy of Team Consulting and Aptar Pharma.)
  • 4. tion and improving efficiency. Research into the energy References required to disperse and aerosolize several milligrams of 1. Tibbatts J, Fuller A, Bowman N, (December 2011), typical powdered drug formulation indicates this is sev- TappiWhacky and the Golden Device – Part 1, eral orders of magnitude less than that available from a Proceedings from Drug Delivery to the Lungs 22 patient.4 As collective understanding of the physics in Conference, 38-9. this area grows, it is likely that future passive DPIs will use available energy more effectively and achieve higher 2. Harris D, Nandgaonkar A, Sangaiah G, Kane P, (May delivery efficiencies with greater consistency. 2008), A Mathematical Model to Optimize the Airway for a Dry Powder Inhaler; Respiratory Drug Delivery 2008, Vol 2: 451-6. Significant market opportunities A successful DPI device is one that meets the wide 3. Williams G, (October 2011), The Challenges in range of technological challenges underpinning effi- Developing Today’s Pharmaceutical Drug Delivery ciency, usability, and regulatory approval, while also Devices, Drug Development & Delivery, Vol 11, No. 8: interacting effectively with a specific formulation. The 26-30. breadth and depth of skills required to deliver this level 4. Price R, Shur J, (May 2010), Powder Rheology: A of performance are frequently underestimated by R&D New Technique to Predict the Performance of Inhaled teams. This lack of appreciation is one of the principal Powder Formulations, Proceedings from Respiratory reasons so many DPI development efforts fail. Drug Delivery Conference, Book 1: 331-9. Substantial investment is required to develop a DPI which is technically robust, meets current and future Dav id Harris is He ad o f Re sp irato ry Drug De liv e ry regulatory standards, and which patients actively want to an d An d re w Po c o c k is a Man ag in g Co n sultan t w ith use and can use with improved efficiency. However, Te am Co nsulting , Ltd ., Ab b e y Barns, Duxf o rd Ro ad given the growth of inhaled drug therapies for a wider Ic kle to n , Cam b rid g e , CB10 1SX, UK , Te l: +44 1799 range of conditions, the commercial and moral rewards 532700, d av id .h arris@te am -c o n sultin g .c o m , We b site : are clearly worth the investment. w w w.te am -c o nsulting .c o m .