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WHYACARWASH
Hyper-‐
local
Labor
Profile
Big &
Bold
Scale
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PAGE 13
WHYIT WORKS
Better
value
Behavior
change
Better
people
Better
zoning
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PAGE 15
You Don't Know your community
until you have...
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PAGE 16
You Don't Know your market
until you have...
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PAGE 17
THEUSERESEARCH
PROCESS
User Research Secondary Research Expert Research