The document discusses the state of the mobile marketplace and opportunities for software developers. It notes that mobile internet usage and app downloads are growing globally as technical limitations are overcome. Location-based apps and real-time information delivery are on the rise. For Belgium specifically, it estimates 4 million iPhone users within 2 years of its launch. The conclusion encourages software developers to explore opportunities in the mobile space.
3. Mobile marketplace state of play Overview of the key concepts market numbers trends in mobile applications By Tanguy De Lestré [email_address] AGORIA ISV 6 May 2010
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10. Global Mobile Internet share of requests per smartphone platform ( estimate source admob)
14. Top Smartphone Platforms 3 Month Average Ending Jan. 2010 (Source: comScore MobiLens) 0.4% 1.8% 3.7% 2.2% 3.0% 2.0% Android 4.7% 5.2% 5.4% 6.8% 18.7% 8.3% RIM 11.4% 12.8% 20.0% 19.9% 10.7% 14.1% Microsoft 7.7% 6.5% 29.9% 15.3% 20.5% 14.5% Apple 75.7% 73.5% 40.7% 55.1% 46.9% 60.9% Symbian 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total Smartphone Subscribers IT ES FR DE UK EU5
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20. Mobile Benchmark Data for the European Market ( Source: comScore MobiLens) 32.0% 28.3% 15.2% 16.5% 22.9% 22.6% Smartphone 45.2% 53.3% 36.7% 38.3% 41.7% 42.4% 3G Device 10.4% 6.7% 9.0% 7.5% 13.7% 9.6% Accessed News 11.7% 9.5% 10.2% 6.5% 18.2% 11.3% Accessed Social Networking Site or Blog 20.7% 19.9% 21.7% 17.4% 30.8% 22.2% Mobile Browsing 20.4% 28.7% 19.9% 24.6% 21.4% 22.7% Listened to Music 37.0% 36.1% 23.6% 33.3% 37.6% 33.4% Used Application (including games) 79.5% 84.5% 81.7% 81.6% 90.3% 83.5% Sent an SMS/Text IT ES FR DE UK EU5 Reach (%) of Mobile Subscribers
ABI Research expects 2010 to be a big year for mobile application downloads, with just under 6 billion mobile applications forecast to be downloaded, up from an estimated 2.4 billion in 2009. The rapid adoption of smartphones, registering a sales growth of 20% in 2009, as well as the proliferation of application stores are the major drivers for this expansion. In addition, two new smartphone platforms will make their debut later this year; Samsung’s Bada OS and Microsoft’s Windows Phone 7 Series. Both platforms, similar to Apple’s, will have proprietary application stores and are racing to populate these stores with winning applications. “ The iPhone will continue to be the leading app platform, with a database of over 125,000 applications offering niche and localized content,” says wireless research associate Bhavya Khanna. “Other platforms are still playing catch-up, with Android being the fastest gainer among them. ABI Research expects that with over 30,000 applications now available, over 800 million Android applications will be downloaded in 2010.” Revenues from mobile app sales, however, are expected to decline by 2012, as competition has led to downward pressure on application prices; and a greater proportion of “must-have” applications will begin to have free or advertising-supported substitutes. In addition, many handset makers such as Nokia, and Motorola with its Android handsets, have started to bundle applications that allow users to connect to popular social networks, instant messaging, and GPS services. According to Vice President of Forecasting Jake Saunders, “As competition heats up, app makers are both dropping prices and ‘going free’ to stay on top of the download charts.”