1. “It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change.” Charles Darwin

6. “When spider webs unite, they can tie up a lion…”Ethiopian proverb

9. “People are very open-minded about new things. As long as they are exactly like the old ones.” Charles Kettering Inventor (1876-1958)

10. SENDER RECEIVER MESSAGE

11. The MarComm Integration Triangle Physical World Traditional Channels Digital Channels

13. Web 2.0 Social Web Web 1.0

16. “If you want to live near the river, you should make friends with the crocodiles” Nn’emeka

22. “How many times do I have to tell you, the right tool for the right job!” Scotty from Star Trek

23. IT USED TO BE ABOUT MESSAGING.TODAY IT’S ABOUT RELATIONSHIPS. Effective management of stakeholder relationships requires a holistic, integrated approach that will challenge traditional organizations.

24. BRANDS AS CURATORS OF CONTENT Consumers no longer expect just great products. They also demand great content and expect brands to be guarantors of quality information and communication.

25. HARNESSING THE POWER OF COMMUNITIES

26. COMMUNITY MANAGEMENT MUST “EARN VALUE” ACROSS A BUSINESS Source: Adjusted from Altimeter Group, Social CRM, 2010.

27. “To be trusted is a greater compliment than to be loved.” George Macdonald

31. REAL-TIME REPUTATION MANAGEMENT That crisis binder on the shelf behind you? It needs an overhaul.

32. Listen! Why?

33. Compliment

34. Complaint

35. Expressed need

36. Competition

37. crisis!

38. Time is money Everything!

39. “Left to themselves, things tend to go from bad to worse.” Murhpy's First Corollary

40. ENGAGEMENT @ THE MOMENT OF INFLUENCE

42. LOCATION-BASED SERVICES Getting Closer to the “Moment of Influence”

46. GAMING UNLOCKS BEHAVIOR CHANGE As gaming becomes more prevalent and universal, the role of games presents new opportunities to reach and influence audiences.

47. Augmented reality A type of virtual reality that combines real and imagined images in a real-time session.

58. NEW ANALYTICS Beyond Impressions to Engagement and Outcomes

59. Alice came to a fork in the road.“Which road do I take?” she asked.“Where do you want to go?” responded the Cheshire cat.“I don’t know,” Alice answered.“Then,” said the cat,” it doesn’t matter”

60. Recency Tenure Frequency Engagement Influence Authority Mentions Popularity Sentiment

63. 63

64. “The value of a man should be seen in what he gives and not in what he is able to receive.” Albert Einstein