16. “If you want to live near the river, you should make friends with the crocodiles” Nn’emeka
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22. “How many times do I have to tell you, the right tool for the right job!” Scotty from Star Trek
23. IT USED TO BE ABOUT MESSAGING.TODAY IT’S ABOUT RELATIONSHIPS. Effective management of stakeholder relationships requires a holistic, integrated approach that will challenge traditional organizations.
24. BRANDS AS CURATORS OF CONTENT Consumers no longer expect just great products. They also demand great content and expect brands to be guarantors of quality information and communication.
46. GAMING UNLOCKS BEHAVIOR CHANGE As gaming becomes more prevalent and universal, the role of games presents new opportunities to reach and influence audiences.
47. Augmented reality A type of virtual reality that combines real and imagined images in a real-time session.
59. Alice came to a fork in the road.“Which road do I take?” she asked.“Where do you want to go?” responded the Cheshire cat.“I don’t know,” Alice answered.“Then,” said the cat,” it doesn’t matter”