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Price transparency
1.
The High Cost
of Ignoring Value Price Transparency in a Connected Age
2.
3.
The Internet enables
price transparency
4.
And it integrates
marketing and distribution channels
5.
Oh. And it’s
growing Source: Compete.com (http://siteanalytics.compete.com/expedia.com+kayak.com?metric=uv)
6.
Mobile? Even more
so 4Info Slifter.com
7.
8.
9.
Race to Zero
RyanAir “$20” flight LON-BCN Source: Wired Magazine
10.
11.
12.
13.
14.
Thank you
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