Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders.
Role of search
Search engines know:
Who you are?
Where you are
When you're interested
What you want
Why you care
Will reward
Content rich
Context rich
Keyword rich
K-Link rich (c'mon, had to do it)
In a word, customer-focused.
In other words, friction-free
Fewer social media channels: Facebook, Flickr (visual), Twitter, and YouTube