If you're an author and you're not publishing your books as ebooks, you're missing out on over 66% of potential salse! By 2016, consumers in the United States will be spending more money on ebooks than physical books.

1. The Ebook Publishing Revolution
Tom Corson-Knowles
www.TCKPublishing.com
Tom@TCKPublishing.com
February 4, 2013

2. Digital vs. Physical Sales

3. Ebooks Are The Future!

4. EVERYONE Has a Kindle!
• 5 Million+ Kindle Fires sold in 9 months
• You can read Kindle books on any
Smartphones, Tablets, or Computer with the
free Kindle Reading Software
• More than 10% of Americans currently read
Kindle books and it’s growing rapidly

5. It’s All About The Money $$$...
• With a traditional publisher, you earn about
$2 royalties a copy selling a $25 hardcover
book
• As a self-published ebook author, you earn $2
royalties on a $2.99 Kindle ebook
Is it easier to sell a $2.99 book or a $25 book?

6. Step 1. Writing
• Finish your book!
• Perfection is
Your ENEMY
• 5,000 words and up is fine for an ebook, depending on
genre – you can start with a short story!

7. Bestselling Author vs. Best Writer
• Would you rather be a bestselling author or
the best writer in the world?
• The sooner you get your book done, the
more you can sell!
• You can always update it or come out with a
2nd edition

8. Step 2. Editing
• Editing is key! If you want to compete with
the “professionals” you need a professional
team – that means a good editor at least.

9. Step 3. Formatting For Kindle
• It’s pretty simple with Microsoft Word, you
can do it in 30 minutes (give or take a Kauai
rainstorm) for a 15,000 word book.
• Free training video:
EbookPublishingSchool.com

10. Step 4. Cover Design
• Your COVER and TITLE sell your book more
than ANYTHING inside the book.
$5
Fiverr
.com
vs. WTF?

11. Haldeman-Julius Case Studies
• Art of Controversy – 0 to How To Argue
Logically 30,000
• The King Enjoys Himself 8,000 to The Lustful
King Enjoys Himself 38,000
• The Mystery of The Iron Mask 11,000 to The
Mystery of The Man in The Iron Mask 30,000

12. Step 5. Publishing on Kindle
• Takes more time to explain than to actually do
it
• Go to kdp.amazon.com – fill out your bank
account info and then upload your book.

13. Step 6. KDP Select (Free Promotions)
• It’s a 90-day exclusive contract with Amazon
for your ebook
• 5 free days
• Personal experience: 657 to 22,257 free
downloads
• 7 days after Promo ends: 50 to 1,231 SALES
•Word of Mouth Marketing

14. Book Marketing Exercise
• Write down the last 5 books you read
• Then write:
– How did you hear about them?
– Why did you buy them?
– Have you told anyone else about that book?

15. Step 7. Marketing
• List of sites for your free promotions
• Facebook Groups for Kindle authors
• Twitter
Give People What They Want First
Then Give Them What They Need

16. Marketing Is #1
• Marketing is the most important part of the
process
• There are MILLIONS of writers and hundreds
of millions of books that DON’T SELL
• If you’re not going to invest time and money
in marketing, partner with someone who will

17. Step 8. Write More (e)Books!
• The #1 key to success is writing more
• Every book you publish is a new chance to
attract a lifelong, raving fan reader
• One author has over 128 Kindle ebook novels
and short stories – none of them sell
exceptionally well, but combined she earns a
high six-figure income.

18. Step 9. Sign A Publishing Deal
(Optional)
• You can always sign a publishing deal later on
after you’ve self-published
• It’s a lot easier to get a deal with thousands of
readers than zero

19. Step 10. Cash Your Checks 

20. Question
How Does Publishing
With TCK Publishing
Work?

21. Questions?
For more info visit
www.EbookPublishingSchool.com
Email: Tom at TCKPublishing.com