Strategic planning involves envisioning a desired future, translating that vision into broad goals and specific objectives, and creating an action plan with steps and an evaluation process. Marketing is the actionable process a company uses to move products from concept to customer, which involves identifying, selecting, and developing products; determining price and placement; and creating and implementing promotion strategies. Marketing should involve input from all levels of an organization and focus on adapting to change rather than resisting it.

1. Plan your work; Work your plan Marketing Community Newspapers with Strategic Planning