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Promoting your content,[object Object]
Levels of engagement,[object Object]
Assess the need,[object Object],Sign up, find a few people in your community and look at their connections,[object Object],Search posts on the site for your town’s name,[object Object],Try a “geo-search” on Twitter using your zip code,[object Object]
Your promotion options,[object Object],Automate your updates,[object Object],Update manually,[object Object],Requires an RSS feed,[object Object],Suitable for getting started,[object Object],OK if a network has no users but you want presence,[object Object],Not as personal,[object Object],Doesn’t conform to conventions,[object Object],All content promoted,[object Object],Links show up in bursts,[object Object],Highly personal (and users know it),[object Object],Promote select content,[object Object],Have full control over timing,[object Object],Use language, voice not suitable for your newspaper’s site,[object Object],Re-post, repurpose content (archives, slideshows, etc.),[object Object]
How-to,[object Object],HootSuite – free at Hootsuite.com – handles URL shortening, image sharing, RSS feeding, multiple accounts, keyword monitoring, etc.,[object Object]
Easy automation,[object Object],In Hootsuite, go to “Launch” > “Settings” > “RSS/Atom” > “Add New Feed”,[object Object],TwitterFeed.com provides similar functionality, but is more difficult to configure,[object Object]
Effective manual updating,[object Object],You don’t have to post every story,[object Object],Reporters can promote their content, too,[object Object],Archived stories have value,[object Object],“Police Chief Jones stepped down today. Remember this profile we published on him when he came to Texas? http://link.link.link,[object Object],If the story’s big, rephrase and repost,[object Object],Update multiple networks at once (again … Hootsuite),[object Object],Plain, to-the-point language works best,[object Object],Use a link shortener (more on this later),[object Object]
Widgetize / button-up,[object Object],For Facebook:facebook.com/facebook-widgets/ & developers.facebook.com/plugins,[object Object],For Twitter:twitter.com/goodies/widgets,[object Object],For buttons:socialfollow.com &addthis.com,[object Object]
suggest your facebook page,[object Object],On your page, click “Suggest to Friends” under your picture,[object Object],Begin with your staff,[object Object],Ask your fans to do the same,[object Object]
Twitter: follow other users,[object Object],Find people to Follow,[object Object],Get staffers on individually,[object Object],Make sure you have a Bio, Photo and Web link,[object Object],Respond, reach out to other users,[object Object]
Invite them in,[object Object],Also: http://www.redesigntcuskiff.blogspot.com/,[object Object]
Don’t forget your biggest asset,[object Object]

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Promoting your newspaper's content using social media

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