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Trendables Local is where you are: 63% of iPhone owners use location services weekly

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Trendables ,[object Object],[object Object],[object Object],[object Object]
Mobile Phone Ubiquity is Close at Hand Number of mobile users (000) ,[object Object],[object Object]
 
How many mobile phones? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],246 Million Mobile Phone Owners 60 Million Own a Smartphone
The answer: 82% 292M – 97% penetration 246M – 82% penetration 197M – 66% penetration 300M – US Population 292M – 97% penetration 246M – 82% penetration 197M – 66% penetration
Time spent on mobile is exploding Significant increase in mobile vs. other media (Yankee Group 2009)
Surround the Reader through Cross-Platform How USA TODAY touches readers at every point through the day Morning Afternoon Evening ,[object Object],[object Object],USATODAY.com traffic peaks during lunch time iPad and iPhone traffic spike in the evening when readers are away from computers. Source: *Mori / USA TODAY Audience Study, April 2008; Omniture, September 2010
Porkappolis: Local is not where you live it is where you are
New “jobs to be done” in media means jobs to be filled that may not have even been invented yet ,[object Object],[object Object]
Seriously… 40% of Groupon’s writers have previous journalism experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing for digital, whether Propublica or Groupon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of SEO in digital writing ,[object Object],[object Object]
Omit needless words ,[object Object],[object Object]
Surchur.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond the 5 W’s Floating pyramids in cyberspace
Eyetracking ,[object Object],[object Object]

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Trendables Local is where you are: 63% of iPhone owners use location services weekly

  • 1.
  • 2.
  • 3.  
  • 4.
  • 5. The answer: 82% 292M – 97% penetration 246M – 82% penetration 197M – 66% penetration 300M – US Population 292M – 97% penetration 246M – 82% penetration 197M – 66% penetration
  • 6. Time spent on mobile is exploding Significant increase in mobile vs. other media (Yankee Group 2009)
  • 7.
  • 8. Porkappolis: Local is not where you live it is where you are
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Beyond the 5 W’s Floating pyramids in cyberspace
  • 16.