One of my recent presentations on marketing in a down economy. I encourage marketers to resist the temptation to stop marketing OR to simply turn up the volume. Rather, the focus is on marketing smarter through better targeting, prioritizing the most responsive and profitable customer segments, and cultivating word of mouth.

1. MARKETING
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rights reserved.

2. © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.

3. MORE!
OPTION 1:
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4. OPTION 2: LESS
AND HOPE
FOR THE
BEST
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5. OPTION 3: SMARTER
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6. … and RESPONSIBLY
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7. OPTION 4: DIFFERENT
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8. WHAT DO YOU SELL?
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10. PEOPLE ARE TALKING
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11. SO WHAT?
TO APPRECIATE WOMM: FIRST YOU
HAVE TO UNDERSTAND WHAT’S
BROKEN WITH TRADITIONAL
MARKETING.
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12. ONLY 18% OF TV ADS
GENERATE POSITIVE ROI
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13. 69 % HAVE OR PLAN TO BUY AD
BLOCKING TECHNOLOGIES
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14. ONLY 14% OF US TRUST ADS
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15. TRADITIONAL MARKETING & ADVERTISING
COSTS MORE AND
IS LESS EFFECTIVE
THAN EVER BEFORE.
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16. PEOPLE ARE TALKING
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17. PUT THEM TO WORK
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18. CUSTOMER EXPERIENCE
THE NEW
BATTLEGROUND
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19. THE
EXPERIENCE
IS THE
CAMPAIGN
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20. WOMM: GIVING PEOPLE A
REASON TO TALK ABOUT YOU…
AND MAKING IT EASY FOR THE
CONVERSATION TO
TAKE PLACE.
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21. NEXT STEPS
1. JUSTIFY YOUR BUDGET & TACTICS
2. EVALUATE PRODUCT & MESSAGE
3. FOCUS YOUR EFFORTS
4. MAXIMIZE CONVERSION RATES
5. RETAIN YOUR EXISTING CLIENTS
6. BE REMARKABLE
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22. Thank You
Tom Blue
Managing Partner
(804) 400-4953
tblue@AGPadvantage.com
www.MarketingRevisited.com
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