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China's Interest in OER, MOOCs, and Big Data
- 1. www.le.ac.uk China’s interest in Open Education, OER, MOOCs, and Big Data Terese Bird Learning Technologist & SCORE Research Fellow Institute of Learning Innovation University of Leicester
- 2. What shall we talk about? • What is Open Educational Practice and OER? • Uni of Leicester’s OER • Chinese Open Course harvested from iTunes U • What is China looking at? • How OER can help Chinese students choose your university • China’s MOOCs Photo by ToGa Wanderings on Flickr CC-BY-NC
- 3. Open Educational Resources (OER and Open Ed: Their time has come • Reaching for overseas students • Distance learning • MOOCs (Massive Open Online Courses) • OER as ‘soft marketing’ • JISC Factors 2011: – Financial constraints – Reputation – Course marketisation (McGill, 2011)
- 4. iTunes U Reach – HEA OER International Aims & Objectives • To gather and create high-quality open-licensed learning materials by University of Leicester for release into iTunes U • To document and arrange into a framework the procedures and standards utilised in the choice and preparation of iTunes U OER • To ascertain how international students who use iTunes U materials find, select, and view/listen to them, and to discover whether and how these students make conclusions about the universities that provide them. • To inform and listen to University of Leicester academics in discussion considering how iTunes U may be of use to share out their materials and message to international students
- 5. Online Survey N=102 ‘potential students’ (Bird, 2013)
- 6. Do you use, or have you ever used, iTunes U?’
- 7. ‘Do you use, or have you ever used, iTunes U?’ – by country
- 8. How do/did you select suitable materials?
- 9. What was your reason for selecting these materials? (Choose all that apply)
- 10. Have these materials helped you to achieve this aim?
- 11. As a result of your experiences with these materials, would you consider studying at the institution that produced them?
- 12. Leicester’s Multimedia OER • YouTube channel videos • Narrated presentations • Still images or screencasts with voiceover • Audio lecture recordings • Audio research vigniettes • Ebooks – pdf, epub, .ibooks
- 14. Open Course app • Netease software company joined OCW 2011 • Harvest CC-licensed(?) VIDEO of interest to interns working at Netease, for OpenCourse app: – Western law – Media / Social Media – Philosophy / Death – Kahn Academy – TED
- 17. Baidu
- 18. Our university’s OER can encourage enrollment by Chinese students • Agents • League tables • After being accepted, students search for course content and sample lectures
- 19. What did China look at on Univ Leicester iTunes U? 1-10 August, 2013 Subject Video Audio Doc Browse/Subscribe English 5 5 20 Medicine 13 10 1 History 1 4 Engineering/Programming 2 Psychology 10 Media & Communications 7 Management 4 5 Forensic Science 2 Actuarial Science 6 1 Chemistry 6 Public Lectures 1
- 20. Final tips for a Chinese Connection • Post a video on YouTube, embed it on Youku • Try Sina Weibo, the Chinese Twitter • Contact Netease or Baidu to suggest your university’s open material for their app Image from Netease recorded lecture by M Sandel
- 21. Thank you! • Bird, T. (2013). iTunes U Reach: Case Study of University of Leicester’s Release of Open Educational Resources for International Students through iTunes U. Leicester, UK. • McGill, L. (2012). OER Synthesis and Evaluation / OER Synthesis and Evaluation Project. OER Synthesis and Evaluation Project. Retrieved March 09, 2013, from https://oersynth.pbworks.com/w/page/29595671/O ER Synthesis and Evaluation Project