Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty

1. Creating Successful Brand &
Blogger Campaigns on a
Budget
Colm Hanratty

2. About me…
 Worked with Hostelworld.com for over 10 years on content and social media
 About to launch my own digital marketing agency
@colmhanratty

3. Some of the bloggers I’ve worked with
@colmhanratty

4. 1 – Content sharing
@colmhanratty

5. 1 – Content sharing
 Be genuine!! Make sure it’s about the content
 Only approach bloggers that match your brand, not the
ones with the biggest audience
 Look for content that you can’t write yourself – likewise offer
content that they can’t write
 Tell them what’s in it for them – social media
exposure, newsletter placement…a wire transfer?
@colmhanratty

6. 2 – Be innovative
 Guest
photographer for the first time
@colmhanratty

7. 2 – Be innovative
 ‘Hostelworld
Hangouts’
 …not my idea
@colmhanratty

8. 3 – Let bloggers experience your product
@colmhanratty

9.  Be
prepared for the good...
@colmhanratty

10.  …and
the bad
@colmhanratty

11. 4 – Strike up formal partnerships
@colmhanratty

12. 4 – Strike up formal partnerships
 Knowing the blogger well helps
 Make sure there’s a synergy between the brands
 Look at the numbers – social, traffic, newsletter etc.
 Make sure all aspects of the partnership are clear, are met
and are tracked properly and regularly
@colmhanratty

13. Thanks
colm@sixtwodigital.com
@colmhanratty
@colmhanratty