2. Questions Questions can be submitted throughout, but will be covered at the end of the presentation If there are questions we don’t cover, please feel free to email them to info@accudata.com Or call your AccuData Representative at 800.732.3440 2
3. Today’s speakers 3 Jeanette Rumsey AccuData Integrated Marketing Product Relations & Training Manager Monroe Smith AccuData Integrated Marketing VP of Product Development Brian Mater Ferrellgas Manager, Ferrellgas Marketing
4. Webinar Agenda Benefits of AccuLeads – Jeanette Rumsey (5 minutes) AccuLeads Demonstration – Monroe Smith (15 minutes) Other Features – Jeanette Rumsey (10 minutes) Client Example – Brian Mater (15 minutes) Questions – Team 4
5. Why AccuLeads is more important than ever 1. Increasing Expectations Necessity for Better Marketing Tools 4. Smart Targeting/ Faster Marketing 2. Less Staff 3. Decreasing Budgets
6. AccuLeads benefits Easy-to-use interface 24 hour access to a variety a resident/occupant, consumer, business and specialty data Complete marketing solutions including data hygiene and profiling Hundreds of geographic, demographic, lifestyle, and transactional data elements to choose from Virtually instant order fulfillment Competitive pricing with low minimum orders 6
7. AccuLeads is different because… It’s the ONLY online count and order website with over 1 billion records including THREE leading consumer databases The process of creating a count and ordering records is highly flexible, was built for marketers by marketers AccuLeads offers integrated tools for targeting including suppression files, mapping and Snapshot (online analytics) AccuLeads can process counts and orders in a matter of minutes 7
8. Some of our vendors Other sources are available on AccuLeads.com
10. What we are covering in today’s demonstration Basic overview of AccuLeads Database selection Geography options Working with demographics Updating count totals Ordering data 10
33. Other AccuLeads features Suppression: client file and previous usage Adding/Dedupping Counts: combine multiple counts to limit minimum orders Mapping: create a customized map of your trade market area 33
39. overview Founded in 1939 in Atchison, Kansas (celebrating 70th anniversary in 2009) The nation’s second largest retail propane company and, under the Blue Rhino trade name, the nation’s largest provider of propane by portable tank exchange Provider of propane and related service to approximately 1 million residential, industrial, and agricultural propane users in all 50 states, the District of Columbia, and Puerto Rico Currently ranked 824th on FORTUNE magazine’s list of America’s largest corporations With the formation of a Master Limited Partnership in 1994, Ferrellgas became the first propane company to be traded on the New York Stock Exchange (NYSE:FGP)
40. Marketing challenge We manage marketing requests from more than 850 locations who often need data very quickly Grow the business by attracting the best, most loyal Customers Increase our direct mail response rates by identifying and marketing to likely propane Customers Rely on out-dated 2000 Census data to help identify growth opportunities Removing current Customers from prospect direct mail campaigns Retain “dwelling units” regardless of who is currently living there
41. AccuLeadsmarketing solution AccuLeads.com allows us to pull counts, manage lists, and order lists and analytics quickly and on our time AccuData Consumer SnapShot allows us to quickly identify who our Customers are and where we can find more like them We use the data hygiene service not only to clean up our database but to also append USPS data, specifically carrier routes The Customer File Suppression function saves us from receiving calls from current Customers who inevitably want the same price being offered to prospective Customers The Acxiom PreMover and New Mover files allow us to put an offer in front of individuals and retain the dwelling units we know use propane as a primary source of heating fuel
43. Summary AccuLeads is an easy-to-use online count and order system with 24 hour access to a variety a resident/occupant, consumer, business and specialty data Complete marketing solutions including data hygiene and profiling Signing up for AccuLeads is quick and easy Get started now! 42
Increasing expectationson companies to do more. Achieve our numbers with less resources than ever before.More work with less staff, resources need to be at your fingertips. Continuing layoffs. Remaining staff needs to execute marketing plans. Do that with less staff, andLess budget. Marketing budgets are continuously being cut due to lack of funds within an organization.Smarter targeting and faster marketing, get smarter about how to market and become focused on targetingAll of these points relate back to better, faster, smarter marketing tools.
Executive summary49,965 customer records matched the master file for a 99% match rateThe most concentrated attributes on the customer file are listed below
