Oracle provides CRM analytics capabilities including a global single-instance CRM implementation with consolidated data and standardized integration. The document outlines Oracle's BI strategy of leveraging existing ERP and CRM assets with a single-instance approach for analytics. It describes the large-scale BI deployment at Oracle with standardized reporting across applications and datasets.

1. CRM@Oracle – CRM Analytics Deepak Gupta Eve Milrod Halwani Sirish Bindal Vice President Senior Director Director CRM Systems Sales Systems CRM Analytics

2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

4. Oracle Fusion Middleware

5. Oracle Applications

7. More than 345,000 customers worldwide

8. More than 21,000 partners

9. 85,000 employees, including:

10. 30,000 sales & marketing

12. 17M Sales Activities

13. 18M Marketplace Accounts

14. 1.5M Accounts

15. 18M Contacts

16. 24M ProspectsPartner Portal145 Countries 10 Languages 30,000 Internal users 85,000Territory Lookup users 200,000 Partner users

18. Consolidation/Centralization

19. Start Clean, Stay Clean

20. Standards based Integration

21. Drive value with BIEngagement Integration Analytics

22. Global CRM Single Instance Ecosystem Implementation planned

23. CRM@Oracle – CRM Analytics Deepak Gupta Eve Milrod Halwani Sirish Bindal Vice President Senior Director Director CRM Systems Sales Systems CRM Analytics

24. The 5+1 Formula for CRM Success Strategy Process Governance User Adoption Data Quality & Integration Business Intelligence

25. Oracle’s Enterprise Reporting Strategy Leverage existing ERP and CRM assets Establish a Single Instance for BI Deploy best-in-class BI technology stack Deliver role-based intelligence Create a culture of intelligence

28. 6.8 Million Report Queries

30. Analytics Engagement Model Sales Alliances & Channels Marketing HR Finance Support Products Education IT LOB Teams Enterprise Reporting IT Tech Team Coordinate Functional Delivery Define Functional Specs Centers of Excellence

32. Standardized data definitions

33. Standardized BI technology

34. Shared infrastructure

35. Economy of scale

37. Accessible to everyone

38. Role-based BI apps

39. Complete content

40. Available 24x7

41. High security

43. CRM@Oracle – CRM Analytics Deepak Gupta Eve Milrod Halwani Sirish Bindal Vice President Senior Director Director CRM Systems Sales Systems CRM Analytics

44. Marketing ProgramResults – Summary, Responses, Leads & Opportunities NOTE: Data is for illustrative purposes only

45. Marketing Program Comparison – Goals to Actuals NOTE: Data is for illustrative purposes only

46. PipelineProgression – Current + Future 2 Quarters NOTE: Data is for illustrative purposes only

47. PipelineAt Risk – Proactive Focus & Planning NOTE: Data is for illustrative purposes only

48. ForecastingSubmission Status – Management Productivity NOTE: Data is for illustrative purposes only

49. Multi-Dimensional Forecasting Comparison – Forecast & Pipeline by Product & Currency NOTE: Data is for illustrative purposes only

50. Solution LandscapeWhitespace – Cross-sell & Upsell Strategy NOTE: Data is for illustrative purposes only

51. Customer 360Sales & Products Insight – Blending CRM, ERP & Support Info NOTE: Data is for illustrative purposes only

52. For More Information search.oracle.com CRM Analytics or sales.oracle.com