This document outlines Oracle's CRM segmentation capabilities and provides details about its global CRM implementation. It describes Oracle's CRM systems, key functions, and a single global CRM instance with over 1.8 million accounts and 300,000 partner users. The document also discusses Oracle's marketing business cycle and how segmentation allows for more targeted campaigns and list generation through an integrated system compared to legacy methods.
1. CRM at Oracle – Segmentation Deepak Gupta Roger Rich Meenu Sabhlok Michele Gray Vice President Senior Director Senior Manager IT Senior Project Manager CRM Systems Marketing Systems Marketing Operations Marketing Systems
2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
28. CRM at Oracle – Segmentation Deepak Gupta Roger Rich Meenu Sabhlok Michele Gray Vice President Senior Director Senior Manager IT Senior Project Manager CRM Systems Marketing Systems Marketing Operations Marketing Systems
30. Marketing Business Cycle Siebel MRM Planning and Budgeting Define Marketing Initiatives Create Funds & Allocate Budget Request & Approve Budget Create Plans & Programs Campaigns/Os/Ts eMarketing Apps Marketing Execution Landing Pad Event Registration Software Download CRM Analytics (OBIA)Closed Loop Reporting Measure Marketing ROI Track Budget to Actual Fact-based Planning Siebel Marketing List and Segmentation Target Audience Build/Load Segments Launch Campaigns Email Marketing OCH & Siebel Marketing Response Management Response Capture Qualification Assignment Lead Creation Siebel Call Center Opportunity Management Opportunity Conversion Opportunity Progression
31. CRM at Oracle – Segmentation Deepak Gupta Roger Rich Meenu Sabhlok Michele Gray Vice President Senior Director Senior Manager IT Senior Project Manager CRM Systems Marketing Systems Marketing Operations Marketing Systems