This document contains a series of tweets and news headlines from Stephen Zralek and Taylor Vick discussing various legal and marketing aspects of using social media. Some of the topics discussed include how a restaurant increased sales using Foursquare, how hotels track customer complaints on Twitter, examples of public relations gaffes by companies on social media, issues around trademarks, copyright and user generated content, and how social media content can be used in litigation. Zralek and Vick are an attorney and new media director who provide commentary on these topics.

1. #pcn11L&M Kill All the Lawyers: The Legal & Marketing Aspects of Using Social Media Stephen Zralek Partner/Attorney @bonelaw Twitter: @stephenzralek Taylor Vick Director of New Media @Point3Media Twitter: @taylorvick

2. #pcn11L&M “Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party” - HubSpot, March 8, 2010 @stephenzralek @taylorvick

3. #pcn11L&M “'I Hate My Room,' The Traveler Tweeted. Ka-Boom! An Upgrade!: The New Ways Hotels track you and your complaints” - Wall Street Journal, June 24, 2010 @stephenzralek @taylorvick

4. #pcn11L&M “FTC fines [Tennessee Company] $250k for 'misleading' ads” - Nashville Business Journal, March 18, 2011 @stephenzralek @taylorvick

5. #pcn11L&M “Insurers Scour Social Media for Evidence of Fraud” - The Tennessean, January 28, 2011 @stephenzralek @taylorvick

6. #pcn11L&M “Can a Facebook Friend Request Violate the Lanham [Trademark] Act?” - Lexology.com, March 16, 2011 @stephenzralek @taylorvick

7. #pcn11L&M “From #gettngslizzerd to Getting Donations: Red Cross Capitalizes on Twitter Gaffe” - Philanthropy.com, February 17, 2011 @stephenzralek @taylorvick

8. #pcn11L&M “Chrysler Splits With New Media Strategies Over F-Bomb Tweet” - Ad Age, March 10, 2011 @stephenzralek @taylorvick

9. #pcn11L&M “Gilbert Gottfried Fired As Aflac Duck After Japanese Tsunami Tweets” - Huffington Post, March 15, 2011 @stephenzralek @taylorvick

10. #pcn11L&M Public Gaffes @stephenzralek @taylorvick

11. #pcn11L&M @stephenzralek @taylorvick

12. #pcn11L&M @stephenzralek @taylorvick

13. #pcn11L&M @stephenzralek @taylorvick

14. #pcn11L&M @stephenzralek @taylorvick

15. #pcn11L&M @stephenzralek @taylorvick

16. #pcn11L&M @MossyRidge_Recs (friend) @MRRecords @RealMRRecords (foe) @stephenzralek @taylorvick

17. #pcn11L&M ENDORSEMENTS @stephenzralek @taylorvick

18. #pcn11L&M DEFAMATION / UGC (USER GENERATED CONTENT) @stephenzralek @taylorvick

19. #pcn11L&M COPYRIGHT INFRINGEMENT @stephenzralek @taylorvick

20. #pcn11L&M TRADEMARKS @stephenzralek @taylorvick

21. #pcn11L&M CONTENT OWNERSHIP @stephenzralek @taylorvick

22. #pcn11L&M MARKETING TO CHILDREN (COPPA) @stephenzralek @taylorvick

23. #pcn11L&M EMPLOYMENT ISSUES @stephenzralek @taylorvick

24. #pcn11L&M USE IN LITIGATION @stephenzralek @taylorvick

25. QUESTIONS? Stephen Zralek Partner/Attorney @bonelaw | Bone McAllester & Norton, PLLC Twitter: @stephenzralek Taylor Vick Director of New Media @Point3Media Twitter: @taylorvick