1. The Release Of...
By Tailor Burton

2. Brand New Eyes by Paramore
was released on the 29th
September. Here's a look at
the promotion and marketing
up to this date...

3. Part of the anricipation of this album was
the background of the previous album as
there were break up rumours after the
band cancelled shows. The band said that
this album is all about issues with each
other, and learning to see other through
'brand new eyes'. Hayley Williams, "I'm
writing about something I'm going through
right now, and it's still painful"The band as
a whole treated the writing as a
therapeutic experience, which helped
them hash out old differences. In a way
this helped promote the album, as
everyone was curious also about the
lyrics, and the drama behind them.

4. The band appeared on
many radio stations,
playing songs and giving
interviews, and talking
about 'Brand New Eyes'.
By doing this, they're are
reaching out to listeners
who may not know about
them and just generally
promoting the album.

5. The band done a massive U.S
tour with No Doubt, to prepare
people for their new album.

6. Before 'Brand New Eyes'
was released the band
were on the cover of
Kerrang (world's biggest
selling weekly rock
magazine) with the
subheadings, "we were
sick of it all" and 'secret
conflict revealed'and
featured inside with a long
article about 'BNE', this is
another form of promotion.

7. Another big form of promotion
is television. On August 13th,
MTV premiered Paramore's
new music video and single,
'Ignorance'
They also apperared on
T4, popular show aimed at
16- 25 year olds- the
band's main audience also.
Their album and their
single 'ignorance' was
promoted in an advert as
well.

8. One of their main means
of promotion and
marketing is their own
official website. Which
promotes merchandise,
gives information on tour
datesl, and the band.
During the run up to
'BNE' the band
advertised a 'deluxe
edition set' of the album,
normally fans to get the
new album faster, This
also makes them lots of
money.

9. A promotional photo- distributed for the purpose of publication.