So your company is using data in Norway? What's in it for you?

ikt-norge.noIT-næringens interesseorganisasjon
So your company is using data in
Norway? What's in it for you?
Torgeir Waterhouse
Direktør Internet & New Media
tw@ikt-norge.no
@tawaterhouse
http://www.linkedin.com/in/tawaterhouse

There are known knowns.These are things we know
that we know.There are known unknowns.That is to say,
there are things that we know we don't know. But there
are also unknown unknowns.There are things we don't
know we don't know.
http://www.brainyquote.com/quotes/quotes/d/donaldrums148142.html
“

Data is the new oil!
and oil is already failing?

Every year, over $564 billion is
wasted due to poor medication
adherence
https://www.adherence564.com/
”
“

Statens utgifter i 2012?

IT-næringens interesseorganisasjon ikt-norge.no
1%?

IT-næringens interesseorganisasjon ikt-norge.no
12.524.810.000,-

1%?
hva er vår

hva er personopplysninger?

det Dan sa!

det Dan ikke sa?
pay day for advokatene!

råvare

handelsvare

representasjonkorrekt ?

premissfor drift, etc

eiendom?

bevis

konﬂiktmateriale

myndighetene må ta grep
”
“

ca 2500000 grep

elhub
L. Ron Hubbard?

19

mulighet

risiko

fragmentert

uklart?

unnskyldning?

forhandlingskort

databehandleravtaler

samfunn?

Look To
Norway?

personvern!det som ikke er

data, meta-data; history, integrity,
communication, anonymity,
pseudonymity, identity, location &
context, always context...

http://upload.wikimedia.org/wikipedia/commons/6/60/Edward_Snowden-2.jpg

Bruce Schneier
internationally renowned security technologist and author
http://thinkexist.com/quotation/if-you-think-technology-can-solve-your-security/371013.html
“If you think technology can solve your security
problems, then you don't understand the problems and
you don't understand the technology.”
”
“

http://xkcd.com/538/

“Europe's digital economy has tremendous potential to generate huge revenues across all
sectors, but to turn this advantage into sustainable growth and new jobs, governments must
show leadership by adopting coordinated policies that dismantle existing barriers to new
services”
”
“
Viviane Reading
EU Commissioner for Information Society and Media.
Brussels 4 August 2009

The future is already here
— it's just not very evenly distributed
William Gibson
https://en.wikiquote.org/wiki/William_Gibson
”
“

The new Regulation will establish a single, pan-European
law for data protection, replacing the current
inconsistent patchwork of national laws allowing
companies to deal with one single supervisory authority,
rather than 28, estimating the beneﬁts to be valued at
€2.3bn per year.
Public Policy Exchange Ltd
“

opportunity vs. problem?

law vs. climate of trust?

law, regulation, soft law, deﬁned goals,
expectations, (random) ideas, moral panic,
(ﬂuffy) expectations, (expectations of) csr,
sep...
& more...

currency of trust

http://www.tu.no/it/2013/09/02/folk-vil-ha-norsk-lagring-for-a-unnga-amerikansk-overvaking

eller blir det sånn når
non-european må følge
forordningen?

vil “non-european”
virkelig følge
forordningen?

privacy by designfrom

privacy as a featureto

anon vs. identifying data

AOL“The release was intentional and intended for research
purposes; however, the public release meant that the
entire Internet could see the results, rather than a select
number of academics.”
https://en.wikipedia.org/wiki/AOL_search_data_leak

http://www.nytimes.com/2006/08/09/technology/09aol.html?pagewanted=all&_r=0

kompetanse?

http://www.nrk.no/kultur/12-stykker-vil-bli-nyhetsdirektor-1.12616532

forankring & beslutninger?

http://www.nrk.no/trondelag/13-15aringer-far-nakenbilder-pa-snapchat-1.12659289

De har jo sjøl lagt det ut på et nettsted, da
MereteVerstad, Redaksjonssjef NRK Trøndelag
”
“
http://journalisten.no/2015/11/nrk-nakenbilder-snapchat

ledelse & styre?
FOTO: OLE KALAND / OLE KALAND, NRK

no vs. local vs. cloud data

temporary vs. persistent data

data transparency & ownership*
*education, healthcare, data retention, personalisation, etc.

the right to be forgotten

got consent?
up front & for every single
bloody microscopic change

reduced bureaucracy up front
vs.
increased responsibility & risk

level playing ﬁeld
competition, public procurement, etc

level playing ﬁeld
really?

http://en.wikipedia.org/wiki/Bureaucracy_(video_game)

The player is challenged to confront a long and complicated series of
bureaucratic hurdles resulting from a recent change of address. Mail isn't being
delivered, bank accounts are inaccessible, and nothing is as it should be.The
game includes a measure of simulated blood pressure which rises when
"frustrating" events happen and lowers after a period of no annoying events.
Once a certain blood pressure level is reached, the player suffers an aneurysm
and the game ends.
While undertaking the seemingly simple task of retrieving misdirected mail, the
player encounters a number of bizarre characters, including an antisocial hacker,
a paranoid weapons enthusiast, and a tribe of Zalagasan cannibals.At the same
time, he or she must deal with impersonal corporations, counterintuitive
airport logic, and a hungry llama.
http://en.wikipedia.org/wiki/Bureaucracy_(video_game)
“

• lettere å komme i gang (mindre varsling etc)
• tydeligere rammer(?)
• mer ansvar & risiko (opptil 2%…?)
• regulering for de store - ikke norske små- & mellomstore(?)
• mer komplisert håndtering og utveksling av data
• mer intern (og dyrere(?)) “ikke teknisk” byrokrati og administrasjon
• høyere advokatregninger (ref. personvernombud)
• stor risiko for å forvirre (eller skremme?) kunden (information & notiﬁcation)
• “lik(ere)” konkurranse
• higher consumer/user trust(?)

https://twitter.com/treyford/status/519110509254414336?s=09
Torgeir Waterhouse
Direktør internett og nye medier
tw@ikt-norge.no
@tawaterhouse
http://www.linkedin.com/in/tawaterhouse

So your company is using data in Norway? What's in it for you?

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So your company is using data in Norway? What's in it for you?