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STRATEGIC ALLIANCES
        Tatiana Giraldo 1520101046
A Strategic Alliance is a relationship between
two or more parties to pursue a set of agreed
upon goals or to meet a critical business need
while remaining independent organizations.
synergy

                                 • technology
                                   transfer
                                 • economic
• joining of forces    • THE       specialization
  and resources       ALLIANCE   • shared expenses
                                   and shared risk.
                                             THE




    cooperation or
     collaboration
key success factors of the
             alliance
   individual excellence
   Importance
   interdependence
   Invest
   Information
   institutionalization
Types of strategic alliances




           Equity     Non-equity    Global
 Joint
          strategic    strategic   Strategic
venture
          alliance     alliance    Alliances
Stages of Alliance Formation

Strategy Development      alliance's feasibility, objectives and
rationale.

Partner Assessment     involves analyzing a potential partner’s
strengths and weaknesses


Contract Negotiation     realistic objectives


Alliance Operation      senior management commitment


Alliance Termination      Alliance
advantages                        disadvantages
   Allowing each partner to               Dealing with diverse or
    concentrate on activities that          conflicting operating practices
    best match their capabilities.
   Learning from partners &               Dealing with conflicting
    developing competences that             objectives, strategies, corporate
    may be more widely exploited            values, and ethical standards
    elsewhere.
   A strategic alliance could help a      Becoming too dependent on
    company develop a more                  another firm for essential
    effective process, expand into a        expertise over the long-term
    new market or develop an
    advantage over a competitor
examples
   A clothing retailer might form a strategic
    alliance with a single clothing manufacturer to
    ensure consistent quality and sizing.

    A major website could form a strategic alliance
    with an analytics company to improve its
    marketing efforts.
Strategic alliances
Strategic alliances
   http://en.wikipedia.org/wiki/Strategic_alliance
   `http://www.investopedia.com/terms/s/strategic
    alliance.asp
   http://www.businesswire.com/news/home/2011
    0113005670/en/Tata-Coffee-Starbucks-Sign-
    MoU-Strategic-Alliance

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Strategic alliances

  • 1. STRATEGIC ALLIANCES Tatiana Giraldo 1520101046
  • 2. A Strategic Alliance is a relationship between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations.
  • 3. synergy • technology transfer • economic • joining of forces • THE specialization and resources ALLIANCE • shared expenses and shared risk. THE cooperation or collaboration
  • 4. key success factors of the alliance  individual excellence  Importance  interdependence  Invest  Information  institutionalization
  • 5. Types of strategic alliances Equity Non-equity Global Joint strategic strategic Strategic venture alliance alliance Alliances
  • 6. Stages of Alliance Formation Strategy Development alliance's feasibility, objectives and rationale. Partner Assessment involves analyzing a potential partner’s strengths and weaknesses Contract Negotiation realistic objectives Alliance Operation senior management commitment Alliance Termination Alliance
  • 7. advantages disadvantages  Allowing each partner to  Dealing with diverse or concentrate on activities that conflicting operating practices best match their capabilities.  Learning from partners &  Dealing with conflicting developing competences that objectives, strategies, corporate may be more widely exploited values, and ethical standards elsewhere.  A strategic alliance could help a  Becoming too dependent on company develop a more another firm for essential effective process, expand into a expertise over the long-term new market or develop an advantage over a competitor
  • 8. examples  A clothing retailer might form a strategic alliance with a single clothing manufacturer to ensure consistent quality and sizing. A major website could form a strategic alliance with an analytics company to improve its marketing efforts.
  • 11. http://en.wikipedia.org/wiki/Strategic_alliance  `http://www.investopedia.com/terms/s/strategic alliance.asp  http://www.businesswire.com/news/home/2011 0113005670/en/Tata-Coffee-Starbucks-Sign- MoU-Strategic-Alliance