Free restaurant startup checklist

1. Free restaurant startup checklist
The Message
The Message that you present needs to say a lot about you... and your restaurant. People
need to know who you are and why they should eat at your restaurant rather than the
restaurant down the road. Tell what makes your restaurant different. What gives it that
unique flavor that your guests crave? Create truth in your advertising and make an
irresistible offer. Let them experience a bit of a 'feel' for your restaurant so they'll want to
visit. The message is like the meat and potatoes of the meal.
The Market
The people you Market to is something that can change as often as your menus.
Sometimes people fear change, but in order to have your restaurant making the most
sales, changes are often necessary. You may already have a list of loyal customers. If you
don't, you really need to get one! But have you considered everything there is to
consider?
1. Do the people near the restaurant desire the style that your restaurant presents?
2. Are customers willing to drive there for the 'Wow' experience that your place offers?
3. What is the estimated income of these guests?
4. Are there couples, families, singles?
5. Do families show up on different nights than couples?
Forming a personal relationship with your guests will keep them interested in returning. It
helps to know who is most likely to dine at your establishment. Market can be looked at
as the utensils needed for the meal.
The Media
The method of delivery of Media that you will use to get your message across is another
part of this equation that can change. One type method is usually not enough! There are
newspapers (large metropolitan papers and small town newspapers) and magazines to
consider. Cost will usually help with what media you will want to use. There are so many
formats to think about when working with how to market. TV, Radio and billboards can
be quite expensive, but remember that cost should not be the only factor in determining
what avenue to take for media methods. Direct Mail is a great way to advertise. You'll
want to be able to track your results as well and Direct Mail can provide such a benefit.

2. Coupons in bulk are usually a less expensive method of advertising, but the way that your
restaurant reaches guests is personal and it varies from business to business. You have to
find the best 'fit' for your restaurant. You can always change it if the first few tries are not
a success.
One necessary system is a Website. Most people will use Internet now to quickly and
easily look up a restaurant with the variables they desire. You really must have a website,
as you will know by now if you have ever heard me talk about things you 'must have'.
Websites can be so personalized and perfected that a restaurant can reach people who
would otherwise not visit, except for what the website mentioned. Media is like the
platter that the meal is served upon.
Remember that like a good steak and potato served on a lovely platter, a great Message
that is well delivered by Media will make for great Marketing that's sure to bring more to
the table!
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