1. Lecture 2 e-Commerce Models and Strategies Martin Labbé e-Business Adviser eTrade Development Unit

3. e-Business in 2007: global trends Mobile Business Networked Economies Global IT-enabled trade Holistic approach to ICTs

4. Despite the many stories about the potential benefits of e-commerce, especially for small scale producers, there is extraordinarily little empirical evidence on how the global spread of business-to-business electronic commerce is actually affecting producer firms. E-Marketplace Services - Do they support a global marketplace?, Robin Mansell, media@lse, LSE (2002)

5. 1. e-Commerce Models

7. Vertical e-marketplaces Created in 2000, Covisint enables the secure sharing of vital business information, applications and business processes… … for 266,000 users from more than 30,000 organizations in over 96 countries in the global automotive industry.

8. Vertical e-marketplaces Brings together 50 of the world's largest retailers, and over 80,000 of their suppliers. A single technology platform for collaboration that connects retailers and manufacturers to their trading partners to more effectively and efficiently share information and manage collaborative work processes.

9. Vertical e-marketplaces More than 4,000 leading manufacturers and retailers in the alcohol and beverage, automotive, drug, entertainment, grocery, hardlines, healthcare, and office products industries are part of the 1SYNC community. Synchronize supply chain data.

10. Horizontal e-marketplaces Alibaba.com is the world's largest online business-to-business (B2B) marketplace for global and domestic China trade .

11. Horizontal e-marketplaces Online platform for the sale of goods and services by individuals and SMEs. Items are available through auction-style and fixed-price trading.

12. e-Markets: Global Landscape North America 367 Europe 455 Asia&Pacific 219 Latin America 50 Africa 25

16. Online sales, but offline delivery…

17. 2. Strategies for e-Commerce

18. Goal: selling online?

26. National industy websites www.brapex.net (330,000 t/year) Brazilian Association of Papaya Exporters (80%)

27. International industry websites www.intracen.org/organics Includes: O&D, directory, publications, standard references, market studies…

30. 3. Aligning IT strategy to your business strategy

32. A Vision for the e-Business Enterprise Intranet Business to Business Extranets Consumer to Business via the Internet Eliminate Paper = delay Non-core=Outsource Integrated Customer communities Source: Unleashing the Killer App, Harvard Business School Press

33. IT Revolution… at what cost?

34. 4. Mobile Commerce: Background and Best Practices

35. How does the mobile future look like?

36. How does the mobile future look like?

37. Mobile Commerce in developing countries WIZZIT is a cellphone-based banking facility whose target market is the estimated 16 million unbanked or underbanked South Africans - about 60 percent of the country's population.

38. Mobile Commerce in developing countries Mobile for Good (M4G) in Kenya Uses mobile phone technology to deliver vital health, employment and community content via SMS on mobile phones. On average the service advertises over 100 jobs per week accessible to 30,000 subscribers.

39. Time for Q&A!