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Social Media: Understanding the Groundswell and Rise of Web 2.0

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Social media has evolved from early static websites to more interactive and user-controlled platforms that allow anyone to publish and communicate (Web 2.0). Web 2.0 emphasizes principles like making the web more like a conversation where users can create, share, tag, comment, vote, and publish frequent updates across photo, video, and wiki platforms. This transition enabled greater participation and turned passive viewers into active contributors online.

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Social Media: Delivering the Online Experience 1
Part I How did we get here? Understanding the “Groundswell” Social forces and technology What are the risks? 2
Web 2.0... a recap 3
Web 2.0 is... more interactive more user-controlled more modular (mashups) Anyone can publish. Anyone can communicate. 4
5
2004 2005 2006 2007 6
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0
Social Media: Understanding the Groundswell and Rise of Web 2.0

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Social Media: Understanding the Groundswell and Rise of Web 2.0

  • 1. Social Media: Delivering the Online Experience 1
  • 2. Part I How did we get here? Understanding the “Groundswell” Social forces and technology What are the risks? 2
  • 3. Web 2.0... a recap 3
  • 4. Web 2.0 is... more interactive more user-controlled more modular (mashups) Anyone can publish. Anyone can communicate. 4
  • 5. 5
  • 6. 2004 2005 2006 2007 6