This document is a presentation about Generation X and their parents. It discusses key facts about Generation X, including that they were born between 1961-1981. As children, they experienced events like the rise of Sesame Street and MTV. They grew up as independent latch-key kids during times of social change. As adults, Generation X is now parenting their own children and questioning excessive spending on things like college. The presentation provides an overview of Generation X culture and experiences to help understand them as parents today.

1. Generation
X Parents
The Game Show
PACAC 2009
Jeff Kallay, Experience Evangelist
Tuesday, June 30, 2009

2. X Saves the World - The Game Show
"Keep On Movin"
Tuesday, June 30, 2009

3. Generation
X Parents
The Game Show
PACAC 2009
Jeff Kallay, Experience Evangelist
Tuesday, June 30, 2009

4. Tuesday, June 30, 2009

5. Manage the Expectations
-Big Picture Thinking
-Recap Boomers, Xers, and Millennials
(American Generations)
-Play Generation X Pop Culture
Multimedia Trivia Game Show
-Understanding the Generation X Parent
-Your Questions and Observations
Tuesday, June 30, 2009

6. Recap Boomers, Xers, and
Millennials
(American Generations)
Tuesday, June 30, 2009

7. “In America, each generation
is a new people.”
Alec de Tocqueville, 1830
Tuesday, June 30, 2009

8. 4
Number of books by Howe and Strauss
Generations, 13th Generation, The Fourth Turning
and Millennials Rising
LifeCourse Associates www.lifecourse.com
Tuesday, June 30, 2009

9. 23.4
Average Number of Years of
American Generations
Howe and Strauss
Tuesday, June 30, 2009

10. 15
American Generations (18 New World)
Howe and Strauss
Tuesday, June 30, 2009

11. 4
Number of Generational Cycles and
Number of Generations Per Cycle
Howe and Strauss
Tuesday, June 30, 2009

12. Revolutionary Cycle
Name + Birth Years
Awakening + 1701-1723
Liberty + 1724-1741
Republican + 1742-1766
Compromise + 1767-1791
Tuesday, June 30, 2009

13. Civil War Cycle
Name + Birth Years
Transcendental + 1792-1821
Gilded + 1822-1842
Progressive + 1843-1859
Tuesday, June 30, 2009

14. Great Power Cycle
Name + Birth Years
Missionary + 1860-1882
Lost + 1883-1900
G.I. + 1901-1924
Silent + 1925-1942
Tuesday, June 30, 2009

15. Millennial Cycle
Name + Birth Years
Boomer + 1943-1960
X + 1961-1981
Millennials + 1982-2000/01
15th (Homeland?) + 2000/01-20??
Tuesday, June 30, 2009

16. 4/2
4 Stage/2 Stroke Per Cycle
Howe and Strauss
Tuesday, June 30, 2009

17. Revolutionary Cycle
Name + Birth Years = Description
Awakening + 1701-1723 = Idealist
Liberty + 1724-1741 = Reactive
Republican + 1742-1766 = Civic
Compromise + 1767-1791 = Adaptive
Tuesday, June 30, 2009

18. Civil War Cycle
Name + Birth Years = Description
Transcendental + 1792-1821 = Idealist
Gilded + 1822-1842 = Reactive
Progressive + 1843-1859 = Adaptive
Tuesday, June 30, 2009

19. Great Power Cycle
Name + Birth Years = Description
Missionary + 1860-1882 = Idealist
Lost + 1883-1900 = Reactive
G.I. + 1901-1924 = Civic
Silent + 1925-1942 = Adaptive
Tuesday, June 30, 2009

20. Millennial Cycle
Name + Birth Years = Description
Boomer + 1943-1960 = Idealist
X + 1961-1981 = Reactive
Millennials + 1982-2000/01 = Civic
15th (Homeland?) + 2000/01-20?? = Adaptive
Tuesday, June 30, 2009

21. 4 Stage / 2 Stroke
Idealist Idealist birth Civic
Reactive Reactive birth Adaptive
Civic Civic birth Idealist
Adaptive Adaptive birth Reactive
Repeat
Tuesday, June 30, 2009

22. Each Generation
Rebels against the elder-built world and
against the generation before it.
(Millennial>X)
Redirects society towards its own inclinations.
Tuesday, June 30, 2009

23. Each Generation
Is shaped by their surroundings and by the
generations with which they interact.
While being born becomes history, and as
they age they make history.
Tuesday, June 30, 2009

24. Millennial
Largest, most wanted, most watched over, and
most diverse generation in American history.
Howe and Strauss “Millennials Rising”
Tuesday, June 30, 2009

25. 3.6
Average birthrate of Millennials
(in millions)
Howe and Strauss “Millennials Rising”
Tuesday, June 30, 2009

26. $50k
Parents willing to pay for an ovum from an
attractive, high IQ, female at a top university
Howe and Strauss “Millennials Rising”
Tuesday, June 30, 2009

27. 50%
Increase in amount of stuff in weight in
average American homes vs. 20 years ago
US News and World Report, 2005
Tuesday, June 30, 2009

28. 83%
College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education, November 2007
Tuesday, June 30, 2009

29. 44O
Text Messages Sent Weekly by Teens
USA Today, June 2009
Tuesday, June 30, 2009

30. About Millennials
35% are non-white (and Latino).
1 in 5 have an immigrant parent,
1 in 10 have a non-citizen parent.
Largest separation in wealth in American history.
Tuesday, June 30, 2009

31. About Millennials
Remember “Baby on Board” signs?
Celebrated by Hollywood: Three Men and Baby,
Baby Boom, Mr. Mom, and Disney princesses.
Bike helmets, car seats, nanny cams, and more.
Tuesday, June 30, 2009

32. About Millennials
Raised by attached parents.
“Helicopter Parents” or “Blackhawks”
Parents are “Best Friends” and co-purchasing.
Conservative. Or is the term Conventional?
Tuesday, June 30, 2009

33. “A generation that can sneakily trump boomer
X
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Tuesday, June 30, 2009

34. About Generation X
Born 1961-1981.
Sandwiched between Boomers and Millennials.
Smaller Population = 46 million vs. 70+ million
each for both Boomers and Millennials.
Tuesday, June 30, 2009

35. About Generation X
Born and raised as independent latch-key kids.
Sexual Revolution, Watergate, Vietnam,
Gay Rights, High Divorce Rate, Recession and
Woman’s Movement peppered their youth.
Demonized by Hollywood: Rosemary’s Baby, The
Exorcist, Taxi Driver, Pretty Baby, and The Omen.
Tuesday, June 30, 2009

36. About Generation X
The last generation to care about the
culture part of pop culture
So let’s review some Generation X pop culture...
Tuesday, June 30, 2009

37. Generation
X Parents
The Game Show
Let’s Meet Our
Contestants!
Tuesday, June 30, 2009

38. Contestant #1
Chris Boehm - Albright College
Tuesday, June 30, 2009

39. Contestant #2
Ellen Deitrich - Shipley School
Tuesday, June 30, 2009

40. Contestant #3
Corey Zahradnik - W & J College
Tuesday, June 30, 2009

41. Generation
X Parents
The Game Show
Let’s Play Generation X
Multimedia Trivia!
Tuesday, June 30, 2009

42. Rules
Three Ten Point Questions Each for a
Total of Thirty Points Possible
(One = Photo, Video and Audio)
Audience, Fellow Contestant or Mobile Lifeline
You Can Use Your Lifeline Once
Judge’s Decision is Final
Tuesday, June 30, 2009

43. Contestant #1 - X Childhood
1969 - Children’s Television Workshop, Sesame Street
Tuesday, June 30, 2009

44. Contestant #2 - X Childhood
1969-1974 Brady Bunch (Season Five Opening Theme)
Tuesday, June 30, 2009

45. Contestant #3 - X Childhood
1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
Tuesday, June 30, 2009

46. Contestant #2 - X Youth
1981 - MTV Music Television
Tuesday, June 30, 2009

47. Contestant #3 - X Youth
1984 - Lena’s 99 Red Ballons/99 Luftballons
Tuesday, June 30, 2009

48. Contestant #1 - X Youth
1984-1992 - NBC’s The Cosby Show
Tuesday, June 30, 2009

49. Contestant #3 - X Rising Adulthood
1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
Tuesday, June 30, 2009

50. Contestant #1 - X Rising Adulthood
1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Tuesday, June 30, 2009

51. Contestant #2 - X Rising Adulthood
1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
Tuesday, June 30, 2009

52. Tie-Breaker
1971 - Willy Wonka & The Chocolate Factory
Tuesday, June 30, 2009

53. Generation
X Parents
The Game Show
Let’s Give Away Prizes!
Tuesday, June 30, 2009

54. Understanding the
Generation X Parent
Tuesday, June 30, 2009

55. Tuesday, June 30, 2009

56. “A generation that can sneakily trump boomer
X
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Tuesday, June 30, 2009

57. About Generation X
Playing to win by half expecting to lose.
Accepting wide gaps between personal outcomes
and sex roles.
Proud of their ability to cut through the hype.
Tuesday, June 30, 2009

58. About Generation X
Becoming cautious in family life and gradually
mellowing in personality.
Dedicated to starting and maintaining stable
families, something their Silent generation
parents did not.
Tuesday, June 30, 2009

59. About Generation X
Becoming cautious in family life and gradually
mellowing in personality.
Dedicated to starting and maintaining stable
families, something their Silent generation
parents did not.
Tuesday, June 30, 2009

60. Generation X
Members include the founders of:
Google
eBay
Amazon
Meet-up
YouTube
But, in spite of this “first” creativity...
Tuesday, June 30, 2009

61. Generation X
...will be known as the “last” generation.
The last; to produce and hold onto vinyl albums,
to remember TV dials that stopped at 13 channels,
to express resistance to corporate servitude,
to produce “old-fashioned” movie stars,
and to care about the culture part of pop culture.
Tuesday, June 30, 2009

62. Stealth
Generation X parents (vs. Boomer helicopter)
And, Generation X behavior
Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World
Tuesday, June 30, 2009

63. They will question the value
of the “amenities” arms race and of attending college
Tuesday, June 30, 2009

64. The Generation X Duality:
“We’re equipped.
We’re wary enough to feel a connection to the past;
we’re young enough to be wired; we’re snotty enough to
not settle for crap; we’re resourceful enough to endure
our labors on the margins; we’re experienced enough to
know that change begins on the margins.
Beyond that, we’re all we got.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Tuesday, June 30, 2009

65. Generation X Low Down
Betrayed by social institutions in their youth.
Boomer envy.
A study of contrasts.
Their second cohort millennials have vastly different
social moments and history molding them.
Pragmatic.
To the point.
Stealth in behavior.
Tuesday, June 30, 2009

66. Recommended Reading
Tuesday, June 30, 2009

67. Download Session PDF
www.targetx.com>click “iThink Blog”>Presentation Slides
Tuesday, June 30, 2009

68. When It’s Time to Change - You’ve Got to Re-Arrange
Advice from the Brady Bunch, “Time to Change”
Tuesday, June 30, 2009

69. Generation
X Parents
The Game Show
PACAC 2009
Tuesday, June 30, 2009