Lessons from Jurassic Park eduWEB Conference 2011

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This document discusses lessons that can be learned from the movie Jurassic Park. It emphasizes that the experience is the marketing and that people will feel authentic connections to brands that allow them to create their own stories and memories through experiences. It recommends starting with defining the purpose or "why" of the experience and writing a brand statement before moving toward designing total experiences for customers.

Technologie Business

Lessons from
Jurassic Park
eduWEB Conference 2011
Jeff Kallay VP, Consulting
a.k.a. “Apostle of Authenticity”

Text T4P to INTRO (46876)

The
experience
IS the
marketing!

“I visited
and it felt
right!”

5000

nano

It’s about
them!

Connections

Authenticity

Stories

“I am a man,
and men are
animals who
tell stories.”

Stories Render
Authenticity

1. Discover or
Coming of Age

2. Conﬂict and
Resolution

3. Illustration

You have to give
people the tools to
create their own
stories, memories
and experiences.

Start with
Why?

Lessons from
Jurassic Park
eduWEB Conference 2011
kallay@targetx.com
text T4P to INTRO (46876)
Download presentation PDF www.slideshare.net/targetx

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Lessons from Jurassic Park eduWEB Conference 2011

1. Lessons from Jurassic Park eduWEB Conference 2011 Jeff Kallay VP, Consulting a.k.a. “Apostle of Authenticity”

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31. Text T4P to INTRO (46876)

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71. The experience IS the marketing!

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73. “I visited and it felt right!”

77. It’s about them!

78. Connections

79. Authenticity

81. “I am a man, and men are animals who tell stories.”

82. Stories Render Authenticity

83. 1. Discover or Coming of Age

84. 2. Conﬂict and Resolution

85. 3. Illustration

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88. You have to give people the tools to create their own stories, memories and experiences.

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91. Start with Why?

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93. 1. Start with why 2. Write your experience brand statement 3. Move toward totality

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98. Lessons from Jurassic Park eduWEB Conference 2011 kallay@targetx.com text T4P to INTRO (46876) Download presentation PDF www.slideshare.net/targetx