13. THE CIVIL WAR CYCLE
Generation Name Birth Years
Transcendental 1792-1821
Gilded 1822-1842
Progressive 1843-1859
14. THE GREAT POWER CYCLE
Generation Name Birth Years
Missionary 1860-1882
Lost 1883-1900
G.I. 1901-1924
Silent 1925-1942
15. Q:
THE MILLENNIAL CYCLE
Generation Name Birth Years
1943-1960
10 points
16. A:
THE MILLENNIAL CYCLE
Generation Name Birth Years
Baby Boomer 1943-1960
10 points
17. Q:
THE MILLENNIAL CYCLE
Generation Name Birth Years
Baby Boomer 1943-1960
1961-1981
10 points
18. A:
THE MILLENNIAL CYCLE
Generation Name Birth Years
Baby Boomer 1943-1960
Generation-X 1961-1981
10 points
19. Q:
THE MILLENNIAL CYCLE
Generation Name Birth Years
Baby Boomer 1943-1960
Generation-X 1961-1981
1982-200?
10 points
20. A:
THE MILLENNIAL CYCLE
Generation Name Birth Years
Baby Boomer 1943-1960
Generation-X 1961-1981
Millennial 1982-200?
10 points
21. Q:
Boomers were raised to be inner directed.
They and Generation X were taught with a
curriculum and in an atmosphere centered
around the individual. In actuality, this was a
tactic to win the ____ War.
15 points
22. A:
In actuality, this was a
tactic to win the Cold War.
15 points
23. Q:
Generation X was raised on
Sesame Street, which taught
children about their differences.
First-cohort Millennials were raised
on what TV character that taught
how children are alike?
15 points
27. Q:
Speed Round
Tell us whether the
generation described is
Boomer, X-er, or Millennial
5 points each
28. Q:
They’re the largest, most
ethnically diverse, and least
caucasian generation
in American history.
5 points
29. A:
Millennials
Average annual birthrate – 3.6 million
Highest birth year – 1992 (4.2 million)
1 in 5 has at least one immigrant parent
1 in 10 has at least one non-citizen parent
5 points
30. Q:
Movies playing in theaters
during this generation’s birth
years include Rosemary’s Baby,
The Exorcist, and The Omen.
5 points
34. Q:
A mixture of high self-esteem and
selective self-indulgence that has repelled
and fascinated other generations, gives this
generation a reputation for grating arrogance –
and for transcendent cultural wisdom.
5 points
38. Q:
Social moments including the
sexual revolution, consciousness
movement, women’s movement,
gay rights movement, and a high
divorce rate peppered this
generation’s childhood.
5 points
46. Q:
Surveyed in 8th and 10th grades,
this generation indicated they
would rather spend their
time doing things with friends
than doing imaginative tasks
on their own.
5 points
48. Q:
Their critics call them smug,
narcissistic, self-righteous,
intolerant, puritanical, and
hypocritical. Others describe
them as distracted perfectionists.
5 points
50. Q:
While this generation is the most
wanted, most watched over, and
most programmed, they’ve also
witnessed the largest gap in
wealth in American history.
5 points
52. Each generation rebels against an elder-built world
and against the generation before it. Is that why
Millennials behave almost opposite of Generation X?
53. Each generation redirects society according to its own
inclinations. Each generation:
1. solves a problem facing the prior youth generation
( think Millennials and Generation X )
2. corrects for the behavioral excess it perceives in the
current midlife generations
( think Millennials and Boomers )
3. fills the social role being vacated by the departing
elder generation
( think Millennials and G.I. Generation )
54. Boomers grew up when institutions felt too strong and
individuals too weak.
Millennials are growing up when institutions feel too
weak and individuals too strong.
Boomers were born when rationalism ruled and
spiritualism lay dormant.
Millennials are kids when spiritualism rules and
rationalism lies dormant.
56. Q:
The first-cohort of America’s 15th
or next generation is most likely
being born now. Experts are
debating two events which could
determine their start birth date.
Name one of the two.
5 points
60. Q:
True or False
Though cautious to marry,
Generation X is dedicated to
starting and maintaining stable
families, succeeding at a role
many of their parents did not.
5 points
62. Generations are shaped by their
surroundings and influenced by the
generations with which they interact.
While being born, generations become
history. As they age they make history.
The history they make impacts current
and future generations. This is called
a Social Moment .
63. Social Moment – a brief time (about one decade)
during which people perceive that historic events
are radically altering their social environment.
Secular Crisis – when society focuses on reordering
the outer world of institutions and public behavior.
Spiritual Awakening – when society focuses on
changing the inner world of values and private
behavior.
64. Social Moment has created a predictive pattern of
four types of generations repeating themselves in
American history (and in the Book of Exodus).
1. Idealist – encounters a spiritual awakening entering rising
adulthood, and a secular crisis entering elderhood.
2. Reactive – encounters a spiritual awakening entering youth,
and a secular crisis entering midlife.
3. Civic – encounters a secular crisis entering rising adulthood
and a spiritual awakening entering elderhood.
4. Adaptive – encounters a secular crisis entering youth and a
spiritual awakening entering midlife.
65. Q:
In the Millennial cycle which
is the Idealist generation?
(encounters a spiritual awakening
entering rising adulthood, and a secular
crisis entering elderhood)
10 points
67. Q:
In the Millennial cycle which
is the Reactive generation?
(encounters a spiritual awakening
entering youth, and a secular
crisis entering midlife)
10 points
69. Q:
In the Millennial cycle which
is the Civic generation?
(encounters a secular crisis
entering rising adulthood, and a spiritual
awakening entering elderhood)
10 points
71. So, the 15th Generation will most likely be an
Adaptive Generation.
15th
They will most likely
encounter a secular crisis
entering youth and a
spiritual awakening
Adaptive
entering midlife.
72. Like all generations in the making, the 15th
Generation is being shaped by history
that surrounds them.
What shapes history?
The aging of older
generations.
In a four-stage, two-stroke
repetition.
73. THE REVOLUTIONARY CYCLE
Generation Name Type
Awakening(1701-1723) Idealist
Liberty (1724-1741) Reactive
Republican (1742-1766) Civic
Compromise (1767-1791) Adaptive
74. THE CIVIL WAR CYCLE
Generation Name Type
Transcendental(1792-1821) Idealist
Gilded (1822-1842) Reactive
Progressive (1843-1859) Adaptive
75. THE GREAT POWER CYCLE
Generation Name Type
Missionary(1860-1882) Idealist
Lost (1883-1900) Reactive
G.I. (1901-1924) Civic
Silent (1925-1942) Adaptive
76. THE MILLENNIAL CYCLE
Generation Name Type
Baby Boomer(1943-1960) Idealist
X (1961-1981) Reactive
Millennial (1982-200?) Civic
15th (200?-20??) Adaptive
77. Adaptive Generations
Adaptive generations travel a genteel lifecycle.
Early in life they try to excel in subordinate tasks
given to them by the next-elder generation.
Historically, adaptive
generations are raised
by reactive-led parents
who are nurturing,
intensively protective,
even suffocating.
78. While your next phase of students will be the 15th
Generation, your parent market is Generation X.
As this Reactive generation enters midlife,
they are:
-playing to win but half expecting to lose;
-accepting wide gaps in personal outcomes and
between sex roles;
-becoming cautious in family life and gradually
mellowing in personality.
79. Q: True or False:
Generation X is proud of its
ability to poke through hype.
15 points
80. A:
True
(Could that be why AdAge reports
that consumers trust word of mouth
at 90% and advertising at 10-40%?)
15 points
81. Q:
True or False:
While Silent Generation parents
disconnected from their
Generation X children,
today, as grandparents,
they’re connected.
15 points
83. Q:
Percentage of college freshmen in 1973 whose
parents held a college degree or higher:
mothers = 20% fathers = 32%
Today, the percentage of college freshmen
whose parents hold a college degree or higher is:
mothers = 30% fathers = 35%
mothers = 35% fathers = 38%
mothers = 41% fathers = 44%
15 points
88. Q:
True or False:
As Millennials graduate from college, there are
now four generations in the workplace.
Some have been known to bring their
parents to interviews, and parents have even
called supervisors when their children did
not receive raises or promotions.
5 points
92. Q:
True or False:
In “Mommy Wars,” ABC News
recently reported that more women
are choosing not to return to work
after they have children.
5 points
96. Q:
True or False:
As Boomers age and move in with
their children (your parent
audience) more multigenerational
homes will be created.
Your school might add and market
to “grandstudents.”
5 points
97. A:
True
( and they might arrive in a
Clan-awagon, Clanavan,
or Clan-agon )
5 points
98. Q: True or False:
The birthrate has been
declining since 1993.
5 points
104. Q:
True or False:
Businessweek reports that homeschool enrollment has
grown from 850,000 children in 1999 to more than
1.1 million today, and that a growing number of affluent
parents think they can do better than any school.
5 points
106. Q:
True or False:
It is estimated that your
target audience is assaulted
by over 1000 marketing
messages a day.
5 points
107. A:
True
( Actual estimates are
3000-5000 )
5 points
108. Q:
True or False:
Shouting more messages through
traditional marketing will help you
fight through the marketing clutter
and reach your audience.
5 points
110. The same message you sent to Boomer parents of
Millennials will not work for Generation X parents of
the 15th Generation.
You must speak to them
through their reactive
generation experience.
111. The New York Times reports that for Millennials,
reliance and trust in nontraditional sources –
meaning everyday people, friends, networks, and
networks they created – has
a much greater influence on
behaviors than traditional
advertising.
112. Your audience is experiencing a communication
renaissance.
One that Generation X helped
create and that their children
will take as second nature.
They control their media,
not you.
113. You must talk with, not at this audience.
Gone is the marketing monologue.
Reaching your market now
requires creating a dialogue
between your audiences.
114. Jeff Kallay TargetX
Georgia Association of Educators
