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Similaire à Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe
Similaire à Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe (20)
Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe
- 1. A 14h15 Potentiel et nécessité d’un réseau publicitaire Panarabe
- 2. T.N En quelques mots… 1999 2008
- 4. Ikoo, who we are
- 5. Reach By Country – Largest Arabic Online ad network in Mena.
- 6. L’internaute Tunisien demande du contenu arabe Uniquement 15% des sites tunisiens sont en langues arabe, cependant ils génèrent plus de 45% des pages vues (google AdPlanner) ATIM 1. tunisia-sat.com 2. mosaiquefm.net 3. tap.info.tn 4. babnet.net 5 businessnews.com.tn 6. webmanagercenter.com 7. attounissia.com.tn 8 tunisie-annonce.com 9. assabah.com.tn 10 shemsfm.net BusinessNews mosaiquefm.net attounissia.com.tn businessnews.com.tn tap.info.tn jawharafm.net shemsfm.net webmanagercenter.com assabah.com.tn tuniscope.com investir-en-tunisie.net Google Adplanner tunisie-annonce.com tunisia-sat.com attounissia.com.tn orange.tn babnet.net mosaiquefm.net businessnews.com.tn assabah.com.tn concours.gov.tn edunet.tn (03/2012)
- 7. L’internaute Maghrebin et Le web arabe Country Morocco Algeria Tunisia Jan-12 ImpressionsFluctuation Dec-11 Oct-11 Sep-11 Aug-11 Jul-11 ImpressionsPercentage ImpressionsPercentage Nov-11 Percentage Impressions Percentage Impressions Percentage ImpressionsPercentage ImpressionsPercentage Jun-11 Percen M-O-M Impressions Impressions 41 252 289 34 085 021 28 838 151 28 513 189 29 382 276 35 762 532 34 197 653 35 181 090 27 048 081 25 429 346 17 122 533 17 924 615 16 838 737 21 103 551 19 582 216 20 141 702 7 444 075 7 640 129 5 729 714 5 905 314 5 788 671 6 874 654 6 305 656 6 061 801 75 744 445 67 154 496 51 690 398 52 343 118 52 009 684 63 740 737 60 085 525 61 384 593
- 8. Site unique Vs réseau
- 9. Qu’est ce qu’un réseau publicitaire?
- 10. Au lieu de traiter avec X vis à vis…
- 11. One-Stop-Shop
- 12. Les ++ pour les éditeurs Efficacité + de Valeur ajoutée Représentation Monétisation
- 13. Les ++ Annonceurs • Selon eMarketer.com, les principales raisons qui motivent les agences & annonceurs à recourir aux réseaux publicitaires sont: Efficacité Reach Ciblage Optimisation 72% 68% 61% 46%
- 14. Encore plus de ++ !! Gain de temps One-stop shop Campagnes basées sur la performance Coûts négociés - Tarifs stables Multiples options de coûts (cpm, cpc, cpa,cpl, cpd…) – Important ROI Flexibilité et souplesse lors du planning et du traficking
- 15. I can’t believe it !! RETARGETTING
- 16. Le CAPTCHA
- 18. I can’t believe it !! http://www.ikoo.com/Creative/
- 19. I can’t believe it !!
- 23. Marketing & Analytics Méthodologie : Questionnaire auto-administré via Internet (en Arabe et Français) Période : Mai 2010 Caractéristiques de l’échantillon : Hommes et femmes de plus de 10 ans résidant en Tunisie et intéressés par le sport (question filtre). Taille de l’échantillon : Impressions Clicks Taux de click Formulaires enclenchés Formulaires complétés 3,402,539 10,903 0,32% 4935 1577 Réponse Pourcentage Arabic (ar) 70.89% French (fr) 29.11%
- 27. Répartition par âge iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
- 28. Sexe iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
- 29. Profession iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
- 30. Combien de personnes vivent dans votre foyer? iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
- 31. Niveau d'instruction iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
- 32. Utilisez vous l’Internet mobile (Tél, tablettes)? iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
Notes de l'éditeur
- Time saving One-stop shop Instead of contacting a large number of publishers, going through a single entity makes life simple. Performance based campaigns Results Ad networks guarantees the results due to the learning curve and history of information accumulated. Value for money Lower cost Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them. Various payment models High ROI Depending on your campaign objectives, the best buying model guarantees the highest return on investment Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
- Rather than P&G contacting 5 – 10 or even 100 websites they would have the option to contact a network which in return would place their advertisements across a multitude of automotive sites which will benefit their product. This can apply to all types of products but lets say P&G was just an example. It could be a male product, targeted to even banking and finance.
- Efficiency - Minimize amount of work in terms of managing relations & technical work Increased value - Increase value of site as more advertisers run Representation - No cost for hiring human resources (i.e. Sales) Monetization - Increase revenue and increase percentage of sold inventory
- Time saving One-stop shop Instead of contacting a large number of publishers, going through a single entity makes life simple. Performance based campaigns Results Ad networks guarantees the results due to the learning curve and history of information accumulated. Value for money Lower cost Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them. Various payment models High ROI Depending on your campaign objectives, the best buying model guarantees the highest return on investment Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
- Time saving One-stop shop Instead of contacting a large number of publishers, going through a single entity makes life simple. Performance based campaigns Results Ad networks guarantees the results due to the learning curve and history of information accumulated. Value for money Lower cost Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them. Various payment models High ROI Depending on your campaign objectives, the best buying model guarantees the highest return on investment Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
- Time saving One-stop shop Instead of contacting a large number of publishers, going through a single entity makes life simple. Performance based campaigns Results Ad networks guarantees the results due to the learning curve and history of information accumulated. Value for money Lower cost Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them. Various payment models High ROI Depending on your campaign objectives, the best buying model guarantees the highest return on investment Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
- Time saving One-stop shop Instead of contacting a large number of publishers, going through a single entity makes life simple. Performance based campaigns Results Ad networks guarantees the results due to the learning curve and history of information accumulated. Value for money Lower cost Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them. Various payment models High ROI Depending on your campaign objectives, the best buying model guarantees the highest return on investment Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
- Time saving One-stop shop Instead of contacting a large number of publishers, going through a single entity makes life simple. Performance based campaigns Results Ad networks guarantees the results due to the learning curve and history of information accumulated. Value for money Lower cost Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them. Various payment models High ROI Depending on your campaign objectives, the best buying model guarantees the highest return on investment Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
- Time saving One-stop shop Instead of contacting a large number of publishers, going through a single entity makes life simple. Performance based campaigns Results Ad networks guarantees the results due to the learning curve and history of information accumulated. Value for money Lower cost Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them. Various payment models High ROI Depending on your campaign objectives, the best buying model guarantees the highest return on investment Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.