1. PRESS RELEASE
Skin Care Line formulated with the First Cosmetic Active
Capable of Revitalizing Dermal Stem Cells Launches to
the Public
New York, NY – David Vargas, founder and president of LUMAVERA announced the
official launch of his naturally effective skincare collection. LUMAVERA combines
Vargas’ family recipes of farm fresh ingredients with the benefit of PhytoCellTec™
Argan, the first cosmetic active that can help protect and repair dermal stem cells
for revitalized skin.
“By combining my family’s traditional health remedies with today’s science of
skin care and beauty in Lumavera Beauty products, I’m excited to share this timeless
wisdom with everyone so that we can all live the promise of healthy, beautiful lives,”
says Vargas.
About Lumavera
LUMAVERA is a complete line of luxury skincare formulated with antioxidant-rich
super-foods and Plant Stem Cell technology, which includes peptides and other
ingredients that are scientifically proven to improve skin’s texture and appearance.
While other cosmetics on the market use water as their first ingredient, LUMAVERA
is formulated with aloe vera to deliver superior hydration. LUMAVERA addresses the
needs of the ingredient savvy individual who prefers high-quality ingredients that
benefit the skin while being free of toxins.
The name, LUMAVERA comes from the Latin words for light (lumen) and truth
(veritas). To Vargas, “the principles of truth and light also guide our business.
We’re committed to transparency, honesty and quality in everything we do.”
FOR
IMMEDIATE
RELEASE
CONTACT:
David Vargas
ph: 866.878.5684
fax: 866.875.3343
info@lumavera.com
Although LUMAVERA pre-launched in 2012, the formulation and ingredient
recipes have been passed down from over three generations of Vargas’ family.
Vargas grew up on a farm where his mother grew nopal, aloe vera and other
anti-oxidant rich plants that they used to cure ailments and combat premature
aging caused from sun exposure. It was when Vargas had daughters of his
own when he decided to continue the tradition of passing on the home recipes
that had been handed down from his mother and grandmother. Vargas is excited
to share his family’s recipes, combined with advanced technology so everyone
can experience his super-foods for the skin.

2. FACT SHEET
Introducing LUMAVERA
Blending the best of Nature and Science
for Unsurpassed Beauty
What is LUMAVERA?
LUMAVERA is a complete line of luxury skincare formulated with the use of Plant Cell
Technology, virgin botanical extracts, anti-oxidant super foods and advanced molecular
technologies that address aging skin.
The ingredients in LUMAVERA have been carefully selected to deliver the best in nature and
science. Plant Cell Technology is the most innovative method to fight aging skin. LUMAVERA
delivers a synergistic combination of Plant Cell Technology, botanicals and powerful antioxidants that significantly improve the appearance of skin. LUMAVERA products are luxurious,
results driven and offer an easy and effective solution to looking younger.
While toxins in some popular skincare treatments offer short-term enhancements at the
risk of long lasting damage to cells, they will never be found in LUMAVERA. Our skin is the
largest organ in our body; therefore, LUMAVERA believes that it is vital to use the best
ingredients possible since the skin absorbs 65% of what we apply topically.
LUMAVERA products contain NO parabens, sulfates, petrochemicals, harsh synthetic
chemicals, artificial colors or fragrances.
How Does Plant Cell Technology Work?
As skin matures, the rate at which it’s natural stem cells responsible for renewing and
regenerating the dermis begins to slow down. This decrease in stem cell proliferation is
what leads to lack of elasticity and the formation of fine lines and wrinkles.
PhytoCellTec™ Argan, Argania Spinosa Sprout Cell Extract (derived from the Argan Tree
grown in Morocco) found in LUMAVERA, is the very first cosmetic active capable of both
protecting and vitalizing human dermal stem cells, which are responsible for collagen and
elastin production. PhytoCellTec™ supports the skin’s natural repair process and enables
dermal stem cells to maintain their regenerating potential while reactivating all of the skin’s
youthful functions.
Benefits of PhytoCellTec™:
FOR
MORE
INFORMATION
CONTACT:
David Vargas
ph: 866.878.5684
fax: 866.875.3343
info@lumavera.com
• Fights & minimizes wrinkles
• Firms sagging skin
• Plumps skin while contours appear lifted
Who LUMAVERA is for:
LUMAVERA is for women and men of all ages who prefer using pure ingredients infused with
the best Anti-aging technology on the market for outstanding anti-aging results.

3. PRODUCT SHEET
Facial Cleansing Gel
1.7 fl oz (50 ml)
This gel to milk cleanser is designed to cleanse your skin with
exceptional gentleness. As you splash water on your skin to
rinse the Cleanser, it turns into an ultra soft lotion. Your skin is
left clean, soft and supple, with no oily residue. This unique
Cleanser contains our exclusive “Vita Veggie blend” of
antioxidant-dense vegetables that nourish skin while protecting
it from free radical damage. Ideal for normal to dry skin.
Use: Apply a small amount of the cleanser to the face, massage
in circular motions. Next apply water to remove the cleanser as it
turns into this milky cleanser, rinse thoroughly and pat dry.
Anti-Aging Serum
1 fl oz (30 ml)
An Anti-Aging Serum like no other. Formulated with a synergistic
complex of the most innovative anti-aging ingredients, including
Argan Stem Cell Extract and Vitamin C for super firming. This
serum dramatically improves skin tone, texture and appearance
by revitalizing and protecting dermal stem cells within your
skin while boosting collagen production. It also achieves its
impressive results with the help of Sprout Cell Culture Extract,
(broccoli) proven to have superior antioxidant qualities.
Lumavera’s Anti Aging Serum has a beautiful, natural derived,
citrus scent. Excellent for all skin types.
Use: Apply twice a day after cleansing and before using
moisturizer or night cream.
FOR
MORE
INFORMATION
CONTACT:
David Vargas
ph: 866.878.5684
fax: 866.875.3343
info@lumavera.com
24 Hour Moisturizer
1.7 fl oz (50 ml)
This lightweight Moisturizer is an age defying, powerhouse
formula that offers abundant hydration while restoring skin cells
for a more youthful and luminous skin. Imparts remarkable
anti-aging benefits by lifting and supporting skin structure due
to the use of plant stem cell technology and rare botanicals.
Use: Apply to skin after Anti-Aging Serum. Massage in starting
at the base of the neck stroke upward in an upward, outward
motion.

4. PRODUCT SHEET
Glycolic Night Cream
1.7 fl oz (50 ml)
This night cream is a skin renewal treatment for nighttime.
Refines pores using a powerful cocktail of botanicals and skin
firming ingredients that minimize the appearance of wrinkles
while bringing new clarity to the skin. The antioxidants from
Green Tea Leaf Extract and Algae Extract work to protect skin
from damaging effects of free radicals. Grapefruit and Tangerine
extract lend a brightening action to even skin tone. Excellent for
all skin types.
Use: At night, apply to clean skin starting at the base of the neck
stroke in an upward, outward motion.
Anti-Aging Eye Cream
0.5 fl oz (15 ml)
This powerful, yet gentle eye cream addresses wrinkles, dark
circles and puffiness. Skin becomes brighter, wrinkles are
minimized and eye area looks refreshed. Excellent for all skin
types.
Use: Apply to clean skin under and around the eye area, use
Day and Night.
FOR
MORE
INFORMATION
CONTACT:
David Vargas
ph: 866.878.5684
fax: 866.875.3343
info@lumavera.com
Oxygenating Masque
1 fl oz (30 ml)
This Masque brings new radiance to the skin by imparting a
molecular level exfoliating action that eliminates debris,
refreshes skin and encourages new cell turnover. This deep
oxygen-enhancing action acts as a pore decongestant, helping
reduce visible pore size while helping to firm sagging skin. You
can actually see and feel it working. Excellent for all skin types.
Use: Use twice weekly on clean skin. Apply a nickel size amount
of product into hands. Massage into skin for approximately 5-10
seconds. You will see the mask begin to turn white. Leave
product on skin for 5-10 minutes. Rinse skin thoroughly and pat
dry. Excellent for all skin types.

5. PRODUCT SHEET
Perfection Peel
1 fl oz (30 ml)
This lightweight, silky peel is the next generation in skincare
exfoliation. Unique, plant based ingredients mimic your skin’s
natural enzyme by exfoliating dead skin cells. This is a timereleased formula that works in 5 minutes – clarifying skin,
refining pores and creating a flawless appearance. Just rinse,
feel, and see the difference.
Excellent for all skin types- even the most sensitive.
Use: May be used 2-3 times weekly. Apply 3 pumps to hands
and then apply to face neck and décolleté. Leave on for 5
minutes and remove with tepid water. Excellent for all skin
types.
FOR
MORE
INFORMATION
CONTACT:
David Vargas
ph: 866.878.5684
fax: 866.875.3343
info@lumavera.com