The document discusses marketing concepts as applied in the Ateneo MBA program. It describes four price-adaptation strategies used by supermarkets: geographical pricing which accounts for shipping costs of imported goods; offering discounts for buying items in bulk; promotional pricing during holidays; and differentiated pricing that charges different customer groups different prices. The strategies aim to adapt prices based on location, purchases, promotions, and customer type.

1. MARKETING Concepts
as applied in the Ateneo MBA
Nathania Marija T. Villonco
Ateneo Graduate School of Business
May 10, 2013
www.nathaniavillonco.blogspot.com

2. www.nathaniavillonco.blogspot.com
1.) Geographical
2.) Discounts/Allowances
3.) Promotional
4.) Differentiated
Price-adaptation Strategies

3. www.nathaniavillonco.blogspot.com
Imagine you need to buy grocery for
the nearby supermarket
You have to buy the following…..

4. • Since Campbelle’s is imported from the U.S.
price is affected geographically to cover
shipping and other expenses
www.nathaniavillonco.blogspot.com

5. • Special offer for apples, provide larger
packs with a discounted price
www.nathaniavillonco.blogspot.com
Php 25.00/each
Php 80.00/pack
Pack of 4 pieces
Vs.

6. • Seasonal promotions during holidays such
as Halloween give additional discounts
www.nathaniavillonco.blogspot.com

7. • Different customer groups are charged
different prices for the same product,
students are often charged lower.
www.nathaniavillonco.blogspot.com

8. www.nathaniavillonco.blogspot.com
You have to buy the following…..
Price-adaptation Strategies

9. MARKETING Concepts
as applied in the Ateneo MBA
Nathania Marija T. Villonco
Ateneo Graduate School of Business
May 10, 2013
www.nathaniavillonco.blogspot.com