Belgian mobile ecosystem monitor2013 - the slides by Agoria and Mobilemonday

1. Information and Communication Technology
Outcome of the Belgian
Mobile ecosystem monitor.
Tanguy De Lestré
@appalliancebe
@momobxl
@tdelestre

2. Belgian app economy?

3. Belgian app economy?

4. 85 companies
600 employment
growing +20% annually

5. (survey) Segmentation mobile player
(85)
1 Tailored mobile software apps
6 Mobile software product solution
2 Strategy
5 Operation support mobile app deployments
4 Lead user
7 Business proces
3 Framework
(project Smartinnovator – IWT – Agoria)
0
5
10
15
20
25
30
35
activity
7
activity
3
activity
4
activity
5
activity
2
activity
6
activity
1

6. Survey app economy
Belgium

7. Survey 2013- respondents profile
• 1 Mobile developer
• 2. Mobile marketeer
• 3. Mobile App project manager

8. Origin respondents
• 1 Brussels and W Brabant area
• 2. Oost Vlaanderen
• 3. Antwerp
• 4. Limburg / VL. Brabant
• 5. West Vlaanderen
• 6. Hainaut
• 7. Other

9. (survey)App categories developed
Main category Business to Business
0% 10% 20% 30% 40% 50% 60% 70%
Game
Music
Navigation
Health and Fitness
Business (b-b)
Education
Entertainment
Media
Frameworks
Machine-to-Machine
Other

10. (survey) Where are you working?
• 1. Startup
• 2. Freelancer
• 3. IT integrator

11. Working at…start-up, freelance, it integrator
0% 10% 20% 30% 40% 50% 60%
Hobbyist (less than 1 year experience)
Start-up
Freelancer
Marketing Agency
IT integrator
in-house IT development
Media company
Other

12. How do you generate revenue?
0% 10% 20% 30% 40% 50% 60%
I work as a freelancer on customer projects
I’m not really making a living out of it, I just do it as a hobby
I am on the payroll of a company developping apps
Other

13. (survey) Main issues
• 1. Mobile app discovery
• 2. Funding
• 3. Life Work/balance

14. Main issue: marketing
0% 10% 20% 30% 40% 50% 60% 70%
I cannot choose which platform to focus on.
I’m looking for funding to bootstrap my business
I have a hard time balancing my day time job with my hobby projects
Marketing: mobile app gets little discovery in the app stores
I can't identify the right business model
I don't find the right IT skills
Other

15. App revenu model
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Work on
commisisoned app
Pay per download Freemium Advertising In App purchase Subscription

16. Role mobile operator
0% 10% 20% 30% 40% 50% 60% 70% 80%
mobile data provider
mobile voice provider
payment provider
API provider
Leave developers alone
Providing support
Supermarket for 3rd party mobile services

17. Most popular app stores
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Amazon Appstore
Google Play
Blackberry App World
iOS appstore
Windows 8 Store
Other

18. Platform developed
0% 20% 40% 60% 80% 100% 120%
Smartphone
Feature phone
Tablet
TV set top box
E-reader
Watch and other linked gadget
Game console
Other

19. Software platform

20. Number of apps developped
2012
20130%
10%
20%
30%
40%
50%
60%
70%
zero
one to five
five to ten
over ten
2012
2013

21. App/Mobile website :
www.appalliance.be
21