BIC3 Unimerco Mads Molbak on Attitude is Everything
Peter hansen march 2011 version ii pdf
1.
2. Agenda:
1. Visualization – The LIFELINK video
2. Presentation
a) Global challenges ahead
b) Concept
b) Sustainability
c) Transparency
d) Business models
3. Learning’s
4. Questions
3. Global challenges ahead
» Poverty Crisis – 4.5 billion people out of 6.5 live in poverty. Could this
imbalance over time result in a global security crisis
» Resource Crisis - Year 2050 equals 9.0 billion people on Mother Earth. We
have limited resources, water is one of them (Too much / Too little / Too
polluted)
» Climate Crisis – Limited resources in the developing world to deal with
climate change, serious drought in certain regions (Africa)
» Food Crisis – lack of access to water – less food production – higher prices -
the poor becomes even more poor.
6. Local bank
Forward water revenue to
designated bank account
Service fee Transfer money Forward water
to GLL by Mobile credits to Water
Profit Banking (GSM) Credit Database
(Internet)
Service call
Forward water
credits to
Water Key via
GPRS
Service
"Get credit"
8. Sustainability
LIFELINK systems are sustainable on three different levels:
» Environmentally (all systems operate mainly on solar energy or other
sustainable energy sources)
» Financially (various degrees of financial sustainability depending on the
users’ capability paying for the water they tap)
» Socially (the LIFELINK solution creates value in a rural community and
enables people to start or expand businesses, improve health conditions
and create employment.
14. Donations
Donations by NGO’s, companies,
foundations or governments:
» No loan received (system
donated)
» Minimum sustainability by paying
a water tariff, sufficient to sustain
future service and spare parts
15. Semi-commercial funding
Semi-commercial funding by World
Bank programs, regional development
banks or governments:
» Partly repayment of loan
(varying interest rate and
repayment period)
» Down payment paid by donor
or government
» Reduction of loan amount based
on performance indicators
16. Commercial funding
Commercial funding by commercial
banks and social venture funds:
» Full repayment of loan
» Interest rate and repayment
period to vary according to the
funder’s conditions
18. Learning’s
1. Working the BOP market, making serious impact = ”getting your hands
dirty”
2. Do not count on the NGO’s, UN, etc. to save your business
3. Not too much market research – learn from various pilots (different end-user
profiles)
4. Increase impact / reduce risk through partnerships
5. Business models – still looking for the “one size fits all”
6. Eliminate corruption through technology– Easier said than done – but
necessary for success.
