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Grow Your  Specialty Food Brand   8  Brand Building Best Practices
Session Goals ,[object Object],[object Object],[object Object]
Great Brands are engineered ,[object Object],[object Object],[object Object],[object Object],[object Object]
What makes a brand great? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do we build our brand?
[object Object],[object Object],[object Object],[object Object],[object Object]
Obsess about Delighting the Consumer Two Company Cultures:
Obsess about Delighting  the Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Killer Products are: And are not:
[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning – the Strategic Blueprint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Orville Redenbacher’s Popcorn (at launch) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Stirrings ,[object Object],[object Object],[object Object]
Brand Positioning Implications
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Keep Marketing Programs  On Strategy  or Cut The 5-15% Thief ,[object Object],[object Object],[object Object]
Keep Marketing Programs  On Strategy  or Cut
Diagnose Key Issues ,[object Object],[object Object],[object Object],[object Object]
…  and Use the Right Tools = /
Synergy… not Squandered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Determining Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use a Disciplined Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],Ideation Viability Assessment Development Testing and Validation Launch
Disciplined Product Development Process Phase Ideation Viability Assessment Development Testing and Validation Launch Key Issues What’s possible? Is it on strategy? Does the consumer want it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8  Brand Building Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Development Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Grow Your Specialty Food Brand: 8 Brand Building Best Practices

Hinweis der Redaktion

  1. Katz Marketing Solutions www.katzmarketingsolutions.com (614) 252-7824 Good Afternoon! Today we are going to talk about what you should, and should NOT do to grow your specialty food brand Here’s the core idea:. No matter where your brand is in its evolution…. building to $1MM Growing from $1-$10MM Ramping up from $10-$50MM… Or ramping up to megabrand status The strategies and activities that make brands thrive vs. what causes them to stumble, decline, or waste money, are the same! Today, I want to share with you the 8 Best Practices that will help you grow your brand