SlideShare a Scribd company logo
1 of 24
How Community
Management
Drives Business
CONNECTOR
TOPSY
HootSuite
Google Alerts
.
Guest Blog Posts
Event #Hashtag Photos
Ripples…
Turn Into Waves
Keep Connected After
Tim McDonald
myCMGR.com
@tamcdonald
tim@mycmgr.com

More Related Content

Recently uploaded

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Recently uploaded (20)

GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

How Community Management Drives Business For Meetings And Events

Editor's Notes

  1. What is a community manager? Photo credit from http://so-onsoforth.blogspot.com/2012/06/for-those-who-missed-it-or-asked-for.html
  2. What is a community manager?
  3. A Community Manager is a connector. They are the conduit of information, the interpreter of messages and the voice of the brand to the community and voice of the community to the brand. How does relate to meeting industry?- Connect brand advocates with your events- Connect your message through WOM- Connect attendees with each other
  4. How do you find your community? Influencers – Speakers – Partners – Suppliers -Attendeeshttp://www.flickr.com/photos/andercismo/2349098787/in/photolist-4zzKee-4L6x4R-4Rfehi-4UokrH-587dRX-5s5RER-5xCb3a-5D8HJm-5FWT1o-5LdbCR-5LhqQ9-5WrC39-61EyxZ-66Bw8Z-67HD4M-67MPUw-68xPxD-68C3ry-6b7dU6-6bbrLU-6bbtEA-6enrqz-6jy3q3-6yQr5V-6DobSF-6HLjgv-6KTAmi-6N7iyG-6Nnwy1-7p5Aob-7vUYBJ-btCAxD-btCADk-9VB3wz-9VB2vZ-dMoKLk-98NsQv-9VDM5N-9VDQRq-9VAZsD-9VAVRg-98Ntn4-98Nt9g-aDMSk2-9VDTvQ-aPfTo4-9Zne64-9VDMXd-98NsUX-agQKVV-antTcB/
  5. Topsy.comSearch by keyword, hashtag or person. Find images, Tweets, videos and influencers.
  6. HootSuite.comHootsuite allows you to search by your location and keyword, hashtag or person. Follow lists of mentions, speakers, suppliers and advocates.
  7. http://www.google.com/alertsSet up alerts for mentions of you, your brand, competitors, speakers, suppliers, partners and advocates.
  8. Engaging with your communityhttp://www.flickr.com/photos/pallotron/2223918593/in/photolist-4owaw2-4BuUZx-4N7PNa-4Nkvzp-4VmUDg-4Y2J9A-5hdRNK-5nm4aD-5pYDV4-5pYDWB-5pYDY4-5pYDYH-5pYE2r-5pYE4g-5pYE5v-5qvCFW-5TWQPd-5WALzL-5ZXfYq-6coqhQ-6ioRZX-6krcBJ-6r5JSU-6trz1A-6v5Qj8-6vtq8T-6vxBPQ-6xReE8-6xReGx-6xVneJ-6xVnmG-6xVnvy-6E5YkB-6JkdKm-6LGiHP-6NrJs1-6NrJLj-75rKui-75vz4o-75vChQ-7aDgsX-7m519h-7qWCqR-b2ZN7M-8MneV3-9NJybd-9NGKrb-9NEtYQ-9NAsCc-bZYDgq-8Pomnt/
  9. Don’t be a bulldozer (push messaging doesn’t work when building community)http://www.flickr.com/photos/pallotron/2223918593/in/photolist-4owaw2-4BuUZx-4N7PNa-4Nkvzp-4VmUDg-4Y2J9A-5hdRNK-5nm4aD-5pYDV4-5pYDWB-5pYDY4-5pYDYH-5pYE2r-5pYE4g-5pYE5v-5qvCFW-5TWQPd-5WALzL-5ZXfYq-6coqhQ-6ioRZX-6krcBJ-6r5JSU-6trz1A-6v5Qj8-6vtq8T-6vxBPQ-6xReE8-6xReGx-6xVneJ-6xVnmG-6xVnvy-6E5YkB-6JkdKm-6LGiHP-6NrJs1-6NrJLj-75rKui-75vz4o-75vChQ-7aDgsX-7m519h-7qWCqR-b2ZN7M-8MneV3-9NJybd-9NGKrb-9NEtYQ-9NAsCc-bZYDgq-8Pomnt/
  10. Be a magnet (pull people in and keep them sticking around)Make it EASYhttp://www.flickr.com/photos/33511186@N00/67197113/sizes/o/in/photolist-6WpmV-9RUzz-9RUAc-9RUAW-igLas-3o2moh-4nuNps-4RbJ5V-5iAWgJ-5schSr-5scidc-6j83xh-dg9jsY-ck8Uis-fGzt3C-fGzgww-c3jWN3-dYSqRU-9whx4D-ac5QMU/
  11. It’s not about you! It’s about them. What is of value to them that will have them talking about you? Zappos 2009 guest at Mandalay Bay forgot shoes Looked on Zappos didn’t see them, called an customer service rep went to rival store and delivered to her, free of charge. You can create the value, so others will tell your story for you. http://www.flickr.com/photos/ajc1/2799103829/sizes/o/in/photolist-5gm93R-5xwgYb-5xwRWd-5Tmnbt-5UfqRN-633F2g-637Vgs-6bxpCr-6w9ESF-6AHnxn-6AHoAi-6Czx9C-6LKfjZ-78Vzvx-7hwh4t-8roJhP-9zs2Rb-dEfRoR-frEnNw-au9s76-bamr3R-bnLjjp-bWYU8H-7QBttf-9CCUAT-e1JauV-9CFYBE-9CFTxm-9CG6KA-9CD6Mi-9CFWzW-9CG51N-dLV9LE-8KwniX-8KwnZ6-8Kwm4z-8Kzs2o-8Kwo9k-8Kwk4v-8Kzpry-8KzpBA-8KzqCA-8KzrQb-8Kwmfk-8Kwoev-8KwoVk-8KzshL-8KzsbG-8Kzq8u-8KwohD-8Kzqnw/
  12. Make it EASY – KISSCreate click to tweet or suggested posts. Make badges or photos downloadable. In other words, keep is simple and easy!
  13. Don’t forget about Attendees! Showing photos makes it easy to connect and gets other excited about attending!
  14. Content shared by speaker reaches your community AND theirshttp://mpitechcon.com/event-promotion-tips/1002/
  15. Participants share photos – You share during and after (tag/mention people who are in photo)You can share in real time at the event and share by tagging and mentioning people after the event. Adds to your event photographer effects and catches personal moments.
  16. Every action, when done strategically, creates a ripple. Create enough ripples and…http://www.flickr.com/photos/hiddenpower/149008757/sizes/o/in/photolist-eaH7v-i2gqC-ncXcv-nhLGQ-nhLLc-nhPEw-tEzDg-AdPE7-LwTAQ-2w8Rb9-3f46Zt-3mQRrm-47DaWD-48yStj-4gvpKL-4gSMJi-4hA7kj-4q8MHg-4rSrVi-4uQrgU-4Bpoke-4KynFg-4LYZBN-57TPtd-5e1trm-5ixsTS-5mZdTu-5pBerZ-5uCR9F-5vtrc6-5vyLdx-5yPb3c-5BH39o-5BTFQp-5R1vvx-5SrEkt-6eRSBm-6DYVVL-6ERe2m-6ETdf5-6KhK9A-6Lqa4s-6W8vWr-6YtdSk-6Z6hCK-7aKkYC-7uzYAz-7uYjze-7v7Z5J-ep4JNJ-dx1eYb/
  17. You get a wave.Waves create a powerful message. http://www.flickr.com/photos/johnkay/5322380540/sizes/l/in/photolist-97jAiJ-bdtBjP-9oMFn2-9Mmbs5-7Zme3Z-adf3Cw-9K9oSs-dVxG7U-dQqkhZ-9QESCU-e3yHzB-86rSYH-8iAgTN-7CwQFk-9cqXvt-7GqPxp-aCCD7x-7St4bp-dxUFJJ-ciXZqh-b7vj3X-8TPoLh-9VhJnv-b7RPMX-dCkXGP-dkmnCK-a7rYTC-evPzdF-fd37Vr-c68krN-ae1FHN-a6CaZu-9kDXtF-dqEfi5-ahFd1v-9oMFuT-aevNRw-7DEL3X-at9eMi/
  18. Have speakers, bloggers and advocates write blog posts after the event. Be sure to look for ones you are not expecting. These create great awareness for you event and marketing material/referrals for your next event. http://kommein.com/takeaways-from-community-manager-unconference-nyc/
  19. Profits – Tying into business goals an objectiveshttp://www.flickr.com/photos/epsos/8463683689/sizes/l/in/photolist-dTUAhR-dUSc9a-b7NFzr-aYWk56-aFAaK6-aFATbM-9ZA9J6-bt4mNt-dSZe91-chEwR9-dSK3tm-cnchKE-aFDjPB-8usD9K-bta55K-bZvUDS-brd1K2-aFAPtx-bi1bhM-a2YSa6-dB7F8e-dDHKHR-biaRHp-8HWvej-d8Zd4W-7HKuTk-dNiMN7-7Y3mQY-8rrQAb-9kMzLQ-9C9vCS-bDwJ11-8i2WXz-aFDcrg-bjB39c-8rrQG3-8LCMVv-bu6sBd-bmm93i-9kJxyv-8wdBr8-b6MUJK-bf3Nge-chEfau-8ism9f-8ip6Yn-8ip6ZZ-7z1vdF-8PcBEF-dRokcK-chEbX5/
  20. Measure returning attendees.Hit while they are on a high – right after the meeting! Give them a discount for being past attendee. Offer a discount for registering a friend.http://www.flickr.com/photos/edrabbit/4445844921/sizes/l/in/photolist-7LS7ND-7LW5xy-dRw64N-9Qgc3V-ehR2ek-bqBPkE-e5tU6d-c5Kj6J-e5tTEL-fLUdbb-ahLuUk-7NieS7-fB5faq-eaNnmm-9RWQvE-ehQZzp-9ZpSSG-9TC3fY-9TC2tG-9gycse-aK6yn8-9a5Stz-7SpVGg-crVLaJ-bpRANc-9a39U7-995vWn/
  21. Track social referralsProvide tracking codes/links for advocate referralsInvest more in what works -- Near the end of our road, What questions do you have?http://www.flickr.com/photos/edrabbit/4445844921/sizes/l/in/photolist-7LS7ND-7LW5xy-dRw64N-9Qgc3V-ehR2ek-bqBPkE-e5tU6d-c5Kj6J-e5tTEL-fLUdbb-ahLuUk-7NieS7-fB5faq-eaNnmm-9RWQvE-ehQZzp-9ZpSSG-9TC3fY-9TC2tG-9gycse-aK6yn8-9a5Stz-7SpVGg-crVLaJ-bpRANc-9a39U7-995vWn/
  22. Now you know how to FIND the right people in your community and ENGAGE with them on social, so your meetings will PROFIT.